Orchestrating Content Marketing On A Global Scale
Content Marketing: How do we do it globally? Enterprises are only just beginning to integrate content marketing into their mix — and they...
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In Native Advertising, Brands Win When They Know The Audience [#awxi]
If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly...
Top 10 Takeaways From Content Marketing World 2014
Image provided by Vertical Measures This week, I had the pleasure of attending “the largest content marketing event on the planet,”...
Here’s What 2.7 Billion Social Shares Say About Content Marketing
Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing...
Evaluating The ROI Of Your Content Marketing With Event Tracking
Content marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the...
Managing The Flow Of Content In Social Media
Many bloggers and community managers have known for years that planning out content in advance with a calendar can help guide what...
Content Marketing: What To Measure Beyond Sales & Leads
How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal...
Why Perfectionists Make Great Content Marketers
A colleague I respect — ever the pragmatic, realist type — occasionally reminds me: “Perfect gets in the way of good.” OK, OK. I get it....
The Case For Embracing B2B Social Marketing
Social media can no longer be ignored as a viable marketing tool no matter what your industry. Social marketing has been able to convert...
Content Marketing: What Separates Success From Failure? [Rand Fishkin Interview]
Content marketing strategies often fail and for many different reasons. My colleague Mark Traphagen and I recently invited well-respected...
Survey Of 500+ Publishers Reveals How They Want To Be Pitched
Several months ago, I read an interesting study on publisher outreach. The writer had surveyed 100 bloggers in the food/parenting niche...
How Content Is Changing And What Marketers Need To Know [Survey Data]
Most brands got on board with content marketing by creating general, untargeted content. Now, those brands are evolving past that;...
Promote, Partner Or Pay: Maximizing Your Content Distribution
If a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story — and relied on mass media to do...
4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...
How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why
How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does...
How To Conduct Influencer Outreach In An “Inbound” World
We all know how the marketplace is changing, and how the inbound philosophy is overhauling communication strategies. Buyers’ expectations...
Why This Engineer Writes Better Copy Than You
Brady Archambo, lead iOS and OSX engineer at Slack. Photo credit: Abi Quisenberry Programmers are among the smartest people I know. They...
The Weird Al Yankovic Social Media Case Study
Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up...
LinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”
Today, LinkedIn launched a “dark” version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads...
The Ultimate Beginner’s Guide To Finding Your Audience In Social Media
Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the...
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