Content Marketing: How do we do it globally? Enterprises are only just beginning to integrate content marketing into their mix — and they...

If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly...

Image provided by Vertical Measures This week, I had the pleasure of attending “the largest content marketing event on the planet,”...

Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing...

Content marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the...

Many bloggers and community managers have known for years that planning out content in advance with a calendar can help guide what...

How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal...

A colleague I respect — ever the pragmatic, realist type — occasionally reminds me: “Perfect gets in the way of good.” OK, OK. I get it....

Social media can no longer be ignored as a viable marketing tool no matter what your industry. Social marketing has been able to convert...

Content marketing strategies often fail and for many different reasons. My colleague Mark Traphagen and I recently invited well-respected...

Several months ago, I read an interesting study on publisher outreach. The writer had surveyed 100 bloggers in the food/parenting niche...

Most brands got on board with content marketing by creating general, untargeted content. Now, those brands are evolving past that;...

If a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story — and relied on mass media to do...

Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...

How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does...

We all know how the marketplace is changing, and how the inbound philosophy is overhauling communication strategies. Buyers’ expectations...

Brady Archambo, lead iOS and OSX engineer at Slack. Photo credit: Abi Quisenberry Programmers are among the smartest people I know. They...

Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up...

Today, LinkedIn launched a “dark” version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads...

Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the...