I wish my former AP English teacher would consider a second career teaching where to focus content strategies. Without knowing it, she...

Sure, you can put a cart before a horse — but why would you? People have been using horses to pull carts for a few thousand years now....

As we head into the new year, there’s no doubt that CMOs “get” just how important content is to their business, but many are still...

There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty...

From content influencers to “lurkers,” the content that people choose to share online has come to play a major role in how they curate...

According to Parse.ly’s latest Authority Report, Facebook saw a 10 percent increase in referral traffic to publisher websites this...

I love images. Images, as I’ve argued before, are like a secret weapon for conversion optimization. They’re pure, raw, unobstructed...

The concept of content marketing makes a ton of sense: write great content for your site, get found, and generate sales. There’s just one...

Social selling has become a hot topic. Organizations in every industry are working feverishly to leverage social platforms and social...

Panda “4.1” — another iteration of Google’s algorithm aimed at low-quality web content — hit on September 25, and some brands saw upward...

Over the past few years, content marketing has become quite the buzzword, with thousands of blog posts, articles and books published...

Is your content delivering results? Or does your strategy seem to fall short of making that crucial connection with decision makers in...

In a follow up to its B2B Content Marketing survey results, the Content Marketing institute released its B2C Content Marketing report,...

This morning, I attempted to answer the question, “How many links are built from the average content marketing campaign?” I was surprised...

As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago,...

According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content...

Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper...

“Content may be king, but content marketing is Game of Thrones — it’s a constant struggle to stay ahead. The cacophony is a challenge not...

Would I share this? That’s the question BuzzFeed founder and CEO Jonah Peretti says BuzzFeed producers ask themselves when they are...

Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary...