Keywee, an Israel-based startup whose content marketing platform boasts more than 60 customers, has announced a Series A funding round of...

The .com extension is celebrating its 30th anniversary this week. Remember when there was only .com, .edu, .net, .org and a handful of...

Playbuzz, the viral content site riding a wave of Facebook fueled success, announced today that it has raised $16 million in venture...

It has been posited that, in the future, the best advertising content will be created by publishers, not agencies or brands. After all,...

For years, popular Greek chocolate brand Lacta, working with OgilvyOne Worldwide in Athens, has embedded the notion of love into the...

Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual...

360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform,...

Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing...

When I recently learned that author and Altimeter CEO, Charlene Li, had a new book coming out and that she was open to doing interviews...

In the battleground that is online content, brands compete for attention. This has paved the way for countless marketing technology...

The hype around Content Marketing has reached fever pitch lately, and for good reason. With social media’s organic reach plummeting to...

Within the typical marketing organization, the people responsible for marketing technology (Martech) and those running Content Marketing...

Need to freshen your stock image selection? Twenty20 has a photo catalog that’s 45 million strong. And these aren’t your average stock...

Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days...

As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of...

Dovetailing nicely with everyone’s current 50 Shades of Grey obsession, sex toy maker Lelo is out with a trailer for a movie of its own...

Earlier this month, Old Spice launched a campaign to promote its new line of nature-themed body spray and deodorant called Fresher...

A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of...

Do you know what content your target audience wants to read — and where they want to read it? If the answer is no, you’re not obtaining...

Last night during the Grammys, Target aired a 4 minute commercial but it did things a bit differently. First, the ad was live. Second,...