The purpose of “categories,” says author and entrepreneur Seth Godin, is to empower one to seem like a well-prepared mind reader and be...

BuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen...

Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of...

Google is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to...

A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely on Internet...

My research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies...

A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers...

Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content...

Facebook’s F8 conference for developers has become an event that’s closely watched for announcements of new directions the company is...

You probably know more than you think. Not just about one thing — about all kinds of things. I’m not a great poker player, but I was a...

However, with more and more content being produced and published regularly, competition has become fierce, forcing businesses to become...

If there’s been one overarching theme at the MarTech conference, it’s the need for marketing technology (and the marketers that use it)...

Acrolinx has launched a new, cloud-based content marketing platform that aims to help writers better target the words they write for the...

Every day, buyers make decisions that can be explained — and influenced — by established psychological principles. When communicating in...

While marketing teams continue to create more and more content marketing materials, a new study from marketing software provider Acrolinx...

Have you obsessed over keyword density in your content? Have you hesitated over publishing your content because you’re worried it’s not...

A couple of weeks ago, actor Will Ferrell was interviewed on the “The Tonight Show” to promote his new movie, “Get Hard.” Except Ferrell...

The most successful marketing campaigns carry emotional associations that connect consumers to the brand and its products. But too often,...

When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management...

What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will...