I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life,...

One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular basis and hear what they...

Yes, content marketing is definitely a buzzword. But all it really means is that custom content — that kind of tailored information that...

NewsCred, a content marketing platform headquartered in New York City, has announced a $42 million funding round. Investors include FTV...

e X p o s e / Shutterstock.com Your school needs content marketing. In fact, it relies on it. It has done it for years; it’s just never...

It may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into fall — and a new...

The Organic Trade Association (OTA), an industry group representing more than 8,500 companies involved in organic agriculture, is gearing...

Since our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...

While many may associate the Nokia brand solely with mobile devices (it dropped smartphones when it sold that business unit to...

So many messages. So many tweets. So many blogs. So many Instas. So little time. It’s hard times out there for us marketers. Our messages...

The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the...

Sorry to say, I’m not here to tell you that’s wrong: It is hard, and it does take time. But that doesn’t mean content marketing doesn’t...

In an effort to burnish the Microsoft Surface brand with thousands of recent UK university graduates, as well as younger 13–17-year-olds,...

What do you buy? What makes you loyal to a brand? Where do you spend your time? If you could ask a modern 18-year-old and one from 25...

Content marketing and commenting platform Livefyre is giving publishers the option to insert ads right into the comment threads on their...

To hype the August 27 introduction of a new American Girl Doll, the brand has teamed with the Tongal crowdsourcing community to create...

Brands and marketers are increasingly becoming aware of the importance of content. Unfortunately, this greater insight does not always...

Digital marketing is powerful for getting instant feedback on marketing activities, and content marketing creates long-term value for us...

According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70...

If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you,...