obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...

Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with...

“Can you please come watch this commercial? We’ll take out the trash.” This is how consumer research generally started when I was an...

On Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for...

You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and...

We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has...

The Interactive Advertising Bureau Technology Lab (IAB Tech Lab) officially rolled out its podcast measurement compliance certification...

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams...

People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that...

Though all of Quora’s ad units mimic the look of the site and are referred to as “native,” Promoted Answers is Quora’s first ad format...

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...

The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes...

LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience...

The challenge is shifting from content marketing to true storytelling: understanding an audience, inspiring them, compelling them and...

Your email list is one of your most prized possessions. With users becoming increasingly skeptical of subscription pop-ups and “freebie”...

Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy...

According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer...

If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation,...

“My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search...

A screenshot from the AR promotion for “The City.” Augmented reality has a new job: promoting a podcast series. That’s how USA Today is...