And you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...

Looking at content marketing trends from last year, digital marketing solutions provider TrackMaven found that brands experienced three...

A new report from digital marketing solutions provider TrackMaven reveals brands increased their content marketing output by 35 percent...

Let’s start with a story… You sit down to create a piece of content for your upcoming blog, and you draw a blank. You stare at the...

Social media feeds are whizzing by at rapid rates, so you don’t need me to tell you that quality content is one of the most crucial parts...

If you’re like me, you may have asked yourself, “What’s the ideal staffing mix for my content marketing team?” or “Who do I really need...

Many marketers looking to incorporate influencer outreach as part of a content promotion plan make the mistake of choosing influencers...

When you finish reading this story, maybe your attention will still be hovering for a few seconds around this story topic. That’s the...

chrisdorney / Shutterstock.com The news came over the radio early on a Monday morning last month. David Bowie had died after an 18-month...

Distribution, meet creation. That, in a nutshell, is the rationale behind the news today that Toronto-based content marketing platform...

Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online...

For AOL, One plus One equals One. In April, the Verizon-owned company launched its ONE consolidated, programmatic platform for...

Affiliate marketing has been a long-standing monetization strategy on the web. But can publishers and business owners still find revenue...

At this point, we all know we need content for our websites to be successful. However, exactly what that content is can often be unclear....

A Miami-based startup is deploying the video playlist as a collaborative engagement tool. Last month, Videoo issued the release version...

When I conducted a substantive survey of marketers and asked them what their biggest content marketing needs were, two responses tied for...

Even as digital media has exploded, live marketing events continue to thrive. This week, Toronto-based Limelight Platform announced it...

Content marketing startup The Big Know announced this week it has scored its first investment funding — $3 million — to help brands...

When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard...