We don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with...

People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a...

According to Content Marketing Institute’s latest B2B enterprise content marketing report, 74 percent of the content marketers surveyed...

The first rule of content marketing is to drive traffic to your blog. From there, the idea is to convert at least some of that traffic...

Expect to see Taboola’s “you might also be interested in this” thumbnail images and links in a lot more places. The content discovery...

Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that...

There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions...

Two screen shots of Emotit. On the left, a clip of Republican Senator Ted Cruz is apparently really liked (9.3) by Democrats (blue)....

Medium has laid out the welcome mat for publishers who are increasingly cool with hosting their content on others’ properties, so long as...

The worlds of content marketing and SEO are constantly changing, and it can be difficult to keep up. If you’re like many business owners,...

The content marketing industry has a problem. And if it’s not careful, it could go the way of the traditional advertising industry. If...

Storytelling is a fundamentally important marketing discipline. Unfortunately, it is also one of the most overused buzzwords in our...

It’s been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy...

There’s no telling how many times marketers have uttered the phrase, “Let’s turn this data into an infographic” since this visual format...

In addition to being a marketing arena for listening about a brand or getting a message out, social media can also generate leads. To...

If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers,...

No matter how big or small your company or department is, to achieve success in today’s environment, you need to get personal with your...

Small and growing businesses unfortunately don’t have the advantage that comes with having brand-name recognition: no built-in audience...

When it comes to creating engaging video content and optimizing the connection with your target demographic, brands need to have a clear...

The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...