A new approach to measuring engagement on content-heavy sites
We don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with...
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What’s your brand’s story, anyway?
People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a...
Report: 74% of B2B content marketers have a strategy; only 22% rate it effective
According to Content Marketing Institute’s latest B2B enterprise content marketing report, 74 percent of the content marketers surveyed...
7 modern ways to significantly boost blog traffic (that only rookies skip)
The first rule of content marketing is to drive traffic to your blog. From there, the idea is to convert at least some of that traffic...
Taboola will now be packaged with Disqus
Expect to see Taboola’s “you might also be interested in this” thumbnail images and links in a lot more places. The content discovery...
Facebook drops branded content restrictions for publishers
Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that...
Publishers, embrace the rise of real-time social storytelling
There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions...
New “Emotit for President” app measures your emotional response to Clinton, Trump et al.
Two screen shots of Emotit. On the left, a clip of Republican Senator Ted Cruz is apparently really liked (9.3) by Democrats (blue)....
Medium wants to be publishers’ digital printing press, too
Medium has laid out the welcome mat for publishers who are increasingly cool with hosting their content on others’ properties, so long as...
How to find relevant and proof terms for your content
The worlds of content marketing and SEO are constantly changing, and it can be difficult to keep up. If you’re like many business owners,...
Content marketing’s echo chamber
The content marketing industry has a problem. And if it’s not careful, it could go the way of the traditional advertising industry. If...
Data-driven storytelling: the intersection of numbers and narrative
Storytelling is a fundamentally important marketing discipline. Unfortunately, it is also one of the most overused buzzwords in our...
3 big brands that totally “get” content marketing
It’s been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy...
5 engaging visual content formats that aren’t infographics
There’s no telling how many times marketers have uttered the phrase, “Let’s turn this data into an infographic” since this visual format...
Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers
In addition to being a marketing arena for listening about a brand or getting a message out, social media can also generate leads. To...
Is customer service a key to content marketing success?
If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers,...
Achieve sweet success with marketing segmentation
No matter how big or small your company or department is, to achieve success in today’s environment, you need to get personal with your...
How your web presence can become the undisputed champion against big brand Goliaths
Small and growing businesses unfortunately don’t have the advantage that comes with having brand-name recognition: no built-in audience...
7 ways your video content is missing the mark
When it comes to creating engaging video content and optimizing the connection with your target demographic, brands need to have a clear...
Adobe unveils its next-generation Marketing Cloud
The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...
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