How your old content can help with SEO
As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an...
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How to master content marketing for your e-commerce company
Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s...
The missing link in your content promotion strategy
Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all...
3 signs your landing page copy is leaving your visitors high and dry
There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to...
Who should create your content?
There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand...
Using spark files for content creation
What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting...
What do employers look for in a content marketer?
The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for...
Mobile marketing AMPlification: Content, performance and measurement
The Accelerated Mobile Pages (AMP) Project was created to improve the mobile web experience; pages built with AMP HTML load instantly on...
Earned engagement and fragmented audiences: kickstart your process in the enterprise
The problem: You have a PR team. They keep getting great coverage… in the same 10 publications. You have a content team and dozens of...
Mozilla envisions a new kind of crowd-sourced content recommendation
Your browser has witnessed the kinds of content that you’ve found useful, and all browsers together know what all users find useful. So...
3 reasons your content isn’t getting shared — and how to fix them
Shares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social...
Making your content perform beyond just SEO
Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s...
How to maintain content marketing focus in long-running SEO programs
A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a...
Scaling content marketing to a global level
Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly...
5 more super-common SEO mistakes content marketers make
When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek,...
Why your content marketing program could be failing
As your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed....
How to measure the true performance of your content
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...
The “meta” content formatting cheat sheet guide
Every day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or...
Ad tech evolution continues with Avid Media’s new DSP for content
(Updated 6.27.16 to reflect additional input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based...
The science of viral content: Why certain emotions ignite social engagement
New research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to...
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