Fahad HJul 29, 20161 min readHow your old content can help with SEOAs the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an...
Fahad HJul 29, 20166 min readHow to master content marketing for your e-commerce companyGetting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s...
Fahad HJul 25, 20165 min readThe missing link in your content promotion strategyWhoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all...
Fahad HJul 22, 20161 min read3 signs your landing page copy is leaving your visitors high and dryThere are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to...
Fahad HJul 22, 20164 min readWho should create your content?There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand...
Fahad HJul 20, 20161 min readUsing spark files for content creationWhat is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting...
Fahad HJul 20, 20164 min readWhat do employers look for in a content marketer?The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for...
Fahad HJul 14, 20161 min readMobile marketing AMPlification: Content, performance and measurementThe Accelerated Mobile Pages (AMP) Project was created to improve the mobile web experience; pages built with AMP HTML load instantly on...
Fahad HJul 13, 20161 min readEarned engagement and fragmented audiences: kickstart your process in the enterpriseThe problem: You have a PR team. They keep getting great coverage… in the same 10 publications. You have a content team and dozens of...
Fahad HJul 12, 20163 min readMozilla envisions a new kind of crowd-sourced content recommendationYour browser has witnessed the kinds of content that you’ve found useful, and all browsers together know what all users find useful. So...
Fahad HJul 12, 20164 min read3 reasons your content isn’t getting shared — and how to fix themShares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social...
Fahad HJul 8, 20161 min readMaking your content perform beyond just SEOContent marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s...
Fahad HJul 5, 20161 min readHow to maintain content marketing focus in long-running SEO programsA few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a...
Fahad HJul 5, 20164 min readScaling content marketing to a global levelEnterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly...
Fahad HJun 30, 20161 min read5 more super-common SEO mistakes content marketers makeWhen you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek,...
Fahad HJun 30, 20165 min readWhy your content marketing program could be failingAs your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed....
Fahad HJun 28, 20165 min readHow to measure the true performance of your contentWe’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...
Fahad HJun 27, 20164 min readThe “meta” content formatting cheat sheet guideEvery day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or...
Fahad HJun 23, 20162 min readAd tech evolution continues with Avid Media’s new DSP for content(Updated 6.27.16 to reflect additional input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based...
Fahad HJun 22, 20164 min readThe science of viral content: Why certain emotions ignite social engagementNew research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to...
