Fahad HJun 12, 20146 min readA 3-Pronged Plan for Optimizing Your Online Content Distributiononline content. Initially, there was a bit of a “build it and they will come” mentality, where marketers felt that they could just create...
Fahad HJun 10, 20144 min read8 Ways Public Relations Can Fuel Successful Content MarketingPersonas have been defined. Databases have been segmented. Website traffic, lead generation, and sales conversion goals are all set. And...
Fahad HJun 10, 20144 min read8 Ways Public Relations Can Fuel Successful Content MarketingPersonas have been defined. Databases have been segmented. Website traffic, lead generation, and sales conversion goals are all set. And...
Fahad HMay 27, 20146 min readHelp Your Owned Media Hit its Goals: Combine Earned and Paid PromotionB2C brands and a 93 percent rate for B2B brands. The same studies report over 70 percent of these brands have increased the amount of...
Fahad HMay 27, 20146 min readHelp Your Owned Media Hit its Goals: Combine Earned and Paid PromotionB2C brands and a 93 percent rate for B2B brands. The same studies report over 70 percent of these brands have increased the amount of...
Fahad HMay 25, 20145 min readHow Headlines Can Help Your Online Content Find its Audience: 3 TipsRed Sox Gear Up for Spring Oh Yeah: Time for the Sox I’ll share the correct answer in just a bit (Don’t just cheat and scroll down....
Fahad HMay 25, 20145 min readHow Headlines Can Help Your Online Content Find its Audience: 3 TipsRed Sox Gear Up for Spring Oh Yeah: Time for the Sox I’ll share the correct answer in just a bit (Don’t just cheat and scroll down....
Fahad HApr 10, 20148 min readPublish Content Where it Will Reach Your Target Audience: 3 Key StepsMatt Cutts announced that guest blogging has, essentially, gone to the dogs. This condemnation was a big step toward filtering out...
Fahad HApr 10, 20148 min readPublish Content Where it Will Reach Your Target Audience: 3 Key StepsMatt Cutts announced that guest blogging has, essentially, gone to the dogs. This condemnation was a big step toward filtering out...
Fahad HJan 29, 20145 min readGot Compelling Content? 4 Crucial Next Steps93 percent of B2B marketers reported using content marketing as a part of their online marketing strategy. Though I think it is excellent...
Fahad HJan 29, 20145 min readGot Compelling Content? 4 Crucial Next Steps93 percent of B2B marketers reported using content marketing as a part of their online marketing strategy. Though I think it is excellent...
Fahad HJan 24, 20143 min readLead or Demand Generation? Your Content Marketing Plan Can’t Focus on BothThe problem is this: Demand generation is focused on shaping the audience’s perspective, while lead generation is focused on capturing...
Fahad HJan 24, 20143 min readLead or Demand Generation? Your Content Marketing Plan Can’t Focus on BothThe problem is this: Demand generation is focused on shaping the audience’s perspective, while lead generation is focused on capturing...
Fahad HNov 1, 20135 min readHow to Design a Compelling Demand Generation Strategy for the C-Suitedemand generation toolkits to access executives and try to get them to buy, only to find themselves facing silence, disinterest or, at...
Fahad HNov 1, 20135 min readHow to Design a Compelling Demand Generation Strategy for the C-Suitedemand generation toolkits to access executives and try to get them to buy, only to find themselves facing silence, disinterest or, at...
Fahad HSep 10, 20136 min readWhen Does Gating Make Sense for Content Marketing?“We’re seeing more marketers trying to shift the balance to increase the amount of earned leads through participating in the conversation...
Fahad HSep 10, 20136 min readWhen Does Gating Make Sense for Content Marketing?“We’re seeing more marketers trying to shift the balance to increase the amount of earned leads through participating in the conversation...
Fahad HJun 10, 20134 min read5 Branded Content Channels You Need for Better DiscoverabilityModern content discoverability is about leveraging all digital media channels for maximum coordinated and integrated exposure and reach....
Fahad HJun 10, 20134 min read5 Branded Content Channels You Need for Better DiscoverabilityModern content discoverability is about leveraging all digital media channels for maximum coordinated and integrated exposure and reach....
Fahad HFeb 15, 20123 min readDiagnosis: Love The FunnelReorganize your content and calls to action for superior conversion. Marketers spend plenty of time creating content and executing...
