Fahad HSep 21, 20104 min readHow to Create Useful FAQ PagesIf you think a FAQ page is where readers find handy information about their needs or a place where customers go to look for answers to...
Fahad HSep 21, 20104 min readHow to Create Useful FAQ PagesIf you think a FAQ page is where readers find handy information about their needs or a place where customers go to look for answers to...
Fahad HSep 9, 20104 min read20 Clues to Find the B2B Content Your Audience Really WantsShhh. Do you hear that noise? That’s the mournful cry of a program that lacks content. If I’m being honest, I’ll admit I’ve heard that...
Fahad HSep 9, 20104 min read20 Clues to Find the B2B Content Your Audience Really WantsShhh. Do you hear that noise? That’s the mournful cry of a program that lacks content. If I’m being honest, I’ll admit I’ve heard that...
Fahad HSep 8, 20104 min read4 Good Places to Find Content (Where You Might Not Think to Look)When building an editorial schedule, you naturally look to your roster of subject matter experts for ideas. Even so, you may find that...
Fahad HSep 8, 20104 min read4 Good Places to Find Content (Where You Might Not Think to Look)When building an editorial schedule, you naturally look to your roster of subject matter experts for ideas. Even so, you may find that...
Fahad HSep 2, 20103 min readHow to Use Content Marketing to Cross Sell Your Current CustomersWhat is it up to now? Ten times more expensive to generate a new customer than to keep an existing one? 50 times? 100 times? Regardless...
Fahad HSep 2, 20103 min readHow to Use Content Marketing to Cross Sell Your Current CustomersWhat is it up to now? Ten times more expensive to generate a new customer than to keep an existing one? 50 times? 100 times? Regardless...
Fahad HAug 27, 20103 min readHow to Outsource Audience-Focused Story IdeasNo one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story...
Fahad HAug 27, 20103 min readHow to Outsource Audience-Focused Story IdeasNo one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story...
Fahad HAug 25, 20104 min readMake Your Content Do Double Duty When Writing to Multiple AudiencesAs a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your...
Fahad HAug 25, 20104 min readMake Your Content Do Double Duty When Writing to Multiple AudiencesAs a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your...
Fahad HAug 18, 20103 min readChecklist: The 4 Key Qualities of Effective ContentOver the last few years there have been some excellent examples of content marketing that have helped brands position themselves as...
Fahad HAug 18, 20103 min readChecklist: The 4 Key Qualities of Effective ContentOver the last few years there have been some excellent examples of content marketing that have helped brands position themselves as...
Fahad HAug 13, 20102 min readHow to Identify Where Your Audience is Participating OnlineIn my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you...
Fahad HAug 13, 20102 min readHow to Identify Where Your Audience is Participating OnlineIn my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you...
Fahad HAug 10, 20102 min readHow to Use Content Marketing to Build TrustOne of the goals of content marketing is to constantly provide your customers with educational and relevant content so you can be the...
Fahad HAug 10, 20102 min readHow to Use Content Marketing to Build TrustOne of the goals of content marketing is to constantly provide your customers with educational and relevant content so you can be the...
Fahad HJul 28, 20101 min readCreating Content Informed by Audience AnalyticsFinding the right tone and voice for your audience isn’t always easy. Sometimes, finding an analogy, a case study or even a local...
Fahad HJul 28, 20101 min readCreating Content Informed by Audience AnalyticsFinding the right tone and voice for your audience isn’t always easy. Sometimes, finding an analogy, a case study or even a local...
