For any good newsletter, the key is to quickly find and deliver useful content that your audience will love. The days of boring...

For any good newsletter, the key is to quickly find and deliver useful content that your audience will love. The days of boring...

It’s something that also has value from a content marketing perspective. Opinion-oriented content can be fun to read, as well as...

It’s something that also has value from a content marketing perspective. Opinion-oriented content can be fun to read, as well as...

B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70 percent of B2B marketers find case studies to be an effective...

B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70 percent of B2B marketers find case studies to be an effective...

study on B2B content marketing trends rated case histories as one of the top four most effective tactics among those who use them — with...

study on B2B content marketing trends rated case histories as one of the top four most effective tactics among those who use them — with...

Marketers: Searching for nuggets Today’s marketers are pursuing a different kind of gold: the educated and ready-to-buy prospect. Much...

Marketers: Searching for nuggets Today’s marketers are pursuing a different kind of gold: the educated and ready-to-buy prospect. Much...

Email marketing and landing pages are two of the most popular marketing tactics that demand original, customized content. So I’ve...

Email marketing and landing pages are two of the most popular marketing tactics that demand original, customized content. So I’ve...

One of the most beneficial kinds of content is the “how-to” (you’ll find plenty of great examples, like this one, on the CMI site)....

One of the most beneficial kinds of content is the “how-to” (you’ll find plenty of great examples, like this one, on the CMI site)....

Here are seven content marketing lessons I gathered from New York City’s Social Media Week 2012. 1. Know who your audience is on social...

Here are seven content marketing lessons I gathered from New York City’s Social Media Week 2012. 1. Know who your audience is on social...

Built for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...

Built for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...

CMI’s 2012 B2B content marketing research survey indicates the largest challenge (for 41 percent of respondents) is “producing the kind...

CMI’s 2012 B2B content marketing research survey indicates the largest challenge (for 41 percent of respondents) is “producing the kind...