Fahad HApr 6, 20123 min read3 Quick Tips for Creating Better — and Quicker — Newsletter ContentFor any good newsletter, the key is to quickly find and deliver useful content that your audience will love. The days of boring...
Fahad HApr 6, 20123 min read3 Quick Tips for Creating Better — and Quicker — Newsletter ContentFor any good newsletter, the key is to quickly find and deliver useful content that your audience will love. The days of boring...
Fahad HMar 30, 20125 min readHow to Use Opinions to Create Powerful ContentIt’s something that also has value from a content marketing perspective. Opinion-oriented content can be fun to read, as well as...
Fahad HMar 30, 20125 min readHow to Use Opinions to Create Powerful ContentIt’s something that also has value from a content marketing perspective. Opinion-oriented content can be fun to read, as well as...
Fahad HMar 29, 20123 min read3 Keys to More Compelling Case StudiesB2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70 percent of B2B marketers find case studies to be an effective...
Fahad HMar 29, 20123 min read3 Keys to More Compelling Case StudiesB2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70 percent of B2B marketers find case studies to be an effective...
Fahad HMar 22, 20123 min readHow to Convince Your Customers to Work with You on Case Historiesstudy on B2B content marketing trends rated case histories as one of the top four most effective tactics among those who use them — with...
Fahad HMar 22, 20123 min readHow to Convince Your Customers to Work with You on Case Historiesstudy on B2B content marketing trends rated case histories as one of the top four most effective tactics among those who use them — with...
Fahad HMar 16, 20125 min readThe New Alchemy: 3 Tips that Can Turn PowerPoint into Content GoldMarketers: Searching for nuggets Today’s marketers are pursuing a different kind of gold: the educated and ready-to-buy prospect. Much...
Fahad HMar 16, 20125 min readThe New Alchemy: 3 Tips that Can Turn PowerPoint into Content GoldMarketers: Searching for nuggets Today’s marketers are pursuing a different kind of gold: the educated and ready-to-buy prospect. Much...
Fahad HMar 12, 20124 min readTips for Creating Effective Email and Landing Page ContentEmail marketing and landing pages are two of the most popular marketing tactics that demand original, customized content. So I’ve...
Fahad HMar 12, 20124 min readTips for Creating Effective Email and Landing Page ContentEmail marketing and landing pages are two of the most popular marketing tactics that demand original, customized content. So I’ve...
Fahad HMar 2, 20124 min readCreate How-to Content that Serves Your Market, and Your BusinessOne of the most beneficial kinds of content is the “how-to” (you’ll find plenty of great examples, like this one, on the CMI site)....
Fahad HMar 2, 20124 min readCreate How-to Content that Serves Your Market, and Your BusinessOne of the most beneficial kinds of content is the “how-to” (you’ll find plenty of great examples, like this one, on the CMI site)....
Fahad HFeb 29, 20124 min read7 Social Media-Inspired Content Marketing LessonsHere are seven content marketing lessons I gathered from New York City’s Social Media Week 2012. 1. Know who your audience is on social...
Fahad HFeb 29, 20124 min read7 Social Media-Inspired Content Marketing LessonsHere are seven content marketing lessons I gathered from New York City’s Social Media Week 2012. 1. Know who your audience is on social...
Fahad HFeb 16, 20124 min readHow to Develop an Internal Content Marketing Plan by Leveraging IntranetsBuilt for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...
Fahad HFeb 16, 20124 min readHow to Develop an Internal Content Marketing Plan by Leveraging IntranetsBuilt for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...
Fahad HFeb 14, 20126 min readA Sustainable 6-Step Process for Creating Engaging Blog PostsCMI’s 2012 B2B content marketing research survey indicates the largest challenge (for 41 percent of respondents) is “producing the kind...
Fahad HFeb 14, 20126 min readA Sustainable 6-Step Process for Creating Engaging Blog PostsCMI’s 2012 B2B content marketing research survey indicates the largest challenge (for 41 percent of respondents) is “producing the kind...
