Learn How to Engage Gen C (It’s Not Just Millennials)
You’ve heard of millennials, but have you heard of Gen C? They are on Facebook; they are watching YouTube videos; they are networking...
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Learn How to Engage Gen C (It’s Not Just Millennials)
You’ve heard of millennials, but have you heard of Gen C? They are on Facebook; they are watching YouTube videos; they are networking...
A 4-Step Approach to Create Content That Hits the Mark
At CMI, we’re in the thick of planning, and there is one theme that surfaces repeatedly: We need to double down on what is working well –...
A 4-Step Approach to Create Content That Hits the Mark
At CMI, we’re in the thick of planning, and there is one theme that surfaces repeatedly: We need to double down on what is working well –...
Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance
Tell me if this scenario is familiar: You decided to create a piece of content for the brand. You used semantic research to find the...
Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance
Tell me if this scenario is familiar: You decided to create a piece of content for the brand. You used semantic research to find the...
Is It Ethical for a Freelance Journalist to Work in Content Marketing?
In a Medium article, Amy Westervelt detailed her journey from journalist to content marketer and back to journalist. For several years...
Is It Ethical for a Freelance Journalist to Work in Content Marketing?
In a Medium article, Amy Westervelt detailed her journey from journalist to content marketer and back to journalist. For several years...
Avoid Legal Action: Take Proper Steps to Own the Content
Do you know who the kings of content are? They’re the copyright owners. They have the right to decide how the work will be used, copied,...
Avoid Legal Action: Take Proper Steps to Own the Content
Do you know who the kings of content are? They’re the copyright owners. They have the right to decide how the work will be used, copied,...
How to Make Every Piece of Content SEO Friendly
SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO....
How to Make Every Piece of Content SEO Friendly
SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO....
How to Convert Customers’ Passions Into Inspiring Content
Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of...
How to Convert Customers’ Passions Into Inspiring Content
Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of...
11 Resources to Curate, Clip, Collect, and Collaborate Content
Editor’s note: A newer version of this post has been created. You can find it here. As content marketers, we have our work cut out for...
11 Resources to Curate, Clip, Collect, and Collaborate Content
Editor’s note: A newer version of this post has been created. You can find it here. As content marketers, we have our work cut out for...
10 Ways to Make Your Website Content More Relevant (and Rank Higher)
It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant...
10 Ways to Make Your Website Content More Relevant (and Rank Higher)
It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant...
Breaking Content Marketing Constraints – A Small-Business Case Study
Earlier this year, based on my work at Adobe and my career, I wrote Is Time Really the Problem? Break the Bottlenecks in Content...
Breaking Content Marketing Constraints – A Small-Business Case Study
Earlier this year, based on my work at Adobe and my career, I wrote Is Time Really the Problem? Break the Bottlenecks in Content...
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