“Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for...

“Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for...

Editor’s note: We’ve updated this article with a new version that has additional useless words that you should avoid. Let’s be honest:...

Editor’s note: We’ve updated this article with a new version that has additional useless words that you should avoid. Let’s be honest:...

As a content creator, you’re aware of the arduous task of getting a single piece completed. Audience research, topic sourcing, planning,...

As a content creator, you’re aware of the arduous task of getting a single piece completed. Audience research, topic sourcing, planning,...

Solid content, packaged properly and promoted innovatively, is all it takes to create a blockbuster content marketing program. You know...

Solid content, packaged properly and promoted innovatively, is all it takes to create a blockbuster content marketing program. You know...

Will 2017 finally be the year your business reaches its full content marketing potential? If you aren’t thinking about how you can gain...

Will 2017 finally be the year your business reaches its full content marketing potential? If you aren’t thinking about how you can gain...

Apparently, 61% of the most effective marketers are meeting with their content teams regularly. But imagine if other teams in the company...

Apparently, 61% of the most effective marketers are meeting with their content teams regularly. But imagine if other teams in the company...

Too many companies keep their marketing and sales separated into two teams. They don’t connect with each other nor do they have access to...

Too many companies keep their marketing and sales separated into two teams. They don’t connect with each other nor do they have access to...

Ideas are easy, but execution is tough. Can you relate? Do you have lots of ideas but aren’t sure which ones to pursue? Or maybe you...

Ideas are easy, but execution is tough. Can you relate? Do you have lots of ideas but aren’t sure which ones to pursue? Or maybe you...

“When can you get started on that blog post?” “When will you have that e-book done?” If you’re like many content creators, these...

“When can you get started on that blog post?” “When will you have that e-book done?” If you’re like many content creators, these...

When visiting my twin sister’s office recently, I pretended to be her and chatted about five minutes with her assistant. It was hard to...

When visiting my twin sister’s office recently, I pretended to be her and chatted about five minutes with her assistant. It was hard to...