Fahad HJul 19, 20192 min readReady for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlierBack to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers...
Fahad HDec 26, 20185 min readFacebook’s year of apologies (to marketers)To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...
Fahad HDec 5, 20183 min readAmazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investmentsAmazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...
Fahad HNov 9, 20182 min readTop retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook adsSource: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...
Fahad HMay 23, 20183 min readHow to use domain names for marketingAlthough many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering...
Fahad HJan 18, 20184 min readOptimize your holiday marketing dollars – long after the Christmas lights dimE-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on...
Fahad HJul 27, 20173 min readFive things retailers must do this summer to prepare for holiday shoppingFor consumers, the holiday shopping season is a long way away; however, retailers know they need to be gearing up over the summertime to...
Fahad HJul 18, 20174 min readThree ways local businesses can survive the on-demand threatIs there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to...
Fahad HFeb 9, 20171 min readIt’s time to get ready for the holidays (Yes, really!)We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine...
Fahad HOct 27, 20162 min readAdobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increaseAfter last year’s record-breaking holiday shopping season, Adobe is forecasting $91.6 billion in online holiday sales — up 11 percent...
Fahad HSep 22, 20161 min readDark social dominates holiday sharing [RadiumOne data]A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most...
Fahad HOct 29, 20152 min readREI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black FridayIn an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by...
Fahad HOct 22, 20153 min readToys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In OctoberOh, yes, you’ve heard right. The Christmas toy-craving season has already begun, with Toys R Us — with help from BBDO Worldwide —...
Fahad HDec 30, 20141 min readOnline Browsing Remains Strong During Christmas Week, But Conversions SlowOnline holiday shopping activity slowed during the Christmas week but certainly didn’t stop entirely. Traffic was still clocking in at...
Fahad HDec 24, 20141 min readTracking Santa Through Social Media: Updates Via Twitter, Facebook & Google+Wondering where Santa is right now? Or his progress as Christmas Eve unfolds? If you have a social media account with Twitter, Facebook...
Fahad HDec 22, 20147 min readHow Google Became A Santa Tracker Tradition To Rival NORADTracking Santa’s location on Christmas Eve has been synonymous with NORAD for decades. It’s a tradition. But for future generations, I...
Fahad HDec 18, 20142 min readOld Navy Celebrates 12 Days Of Christmas With #StealOrStay White Elephant Vine GameThis month, working with We Are Social and Niche Media, Old Navy launched a white elephant gift swap game called #StealOrStay. For 12...
Fahad HDec 17, 20142 min readTarget Teams With Improv Everywhere For Elaborate Christmas Carol StuntSince 2001, Improv Everywhere has been evoking delightful surprise with stunts ranging from riding New York subways without pants,...
Fahad HJan 3, 20141 min readUnruly Ranks 2013’s Top 10 Christmas Video Adstop ten Christmas video ads for 2013. At the top of the list is WestJet’s “Christmas Miracle” ad, a video that went viral early on during...
Fahad HDec 24, 20131 min readWhere’s Santa Claus? This Year, Just Type “Santa” Into GoogleIf you’re looking for Santa’s location, Google has a super easy way to find it. Just type “Santa” into Google, to get a special box that...
