Social Media Advice From Mark Hamill
The iconic actor Mark Hamill delivered a moving keynote talk at Content Marketing World, touching on his early love of comic heroes, the...
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Social Media Advice From Mark Hamill
The iconic actor Mark Hamill delivered a moving keynote talk at Content Marketing World, touching on his early love of comic heroes, the...
Is it Time to Abolish Social Media?
Sometimes I wonder how I’m still allowed to write a regular column on social media, never mind that it seems to be reasonably popular....
Is it Time to Abolish Social Media?
Sometimes I wonder how I’m still allowed to write a regular column on social media, never mind that it seems to be reasonably popular....
The Content Assembly Line is Broken
As companies turn their content marketing efforts up to 11, we’re seeing our own little industrial revolution, moving the content...
The Content Assembly Line is Broken
As companies turn their content marketing efforts up to 11, we’re seeing our own little industrial revolution, moving the content...
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future
In spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content...
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future
In spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content...
Play Marketball: Turn Disconnected Teams Into High Performers
In his 2003 book Moneyball, Michael Lewis recounts how the management of the Oakland Athletics revolutionized baseball by relying on...
Play Marketball: Turn Disconnected Teams Into High Performers
In his 2003 book Moneyball, Michael Lewis recounts how the management of the Oakland Athletics revolutionized baseball by relying on...
7 Apps and Tools Obsessed by Content Marketers
We all have those go-to apps or tools. You know, those icons you instinctively tap and that frustrate you when they’re switched to a...
7 Apps and Tools Obsessed by Content Marketers
We all have those go-to apps or tools. You know, those icons you instinctively tap and that frustrate you when they’re switched to a...
Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process
Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote short stories as a hobby. In his...
Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process
Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote short stories as a hobby. In his...
Identity Matters: How Content Strategists Build Trust and Loyalty
In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his...
Identity Matters: How Content Strategists Build Trust and Loyalty
In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his...
How to Give Meaning to Your Content
When Michael Jr., a Content Marketing World keynote presenter, took the stage, he admitted, “This is not my audience at all.” While this...
How to Give Meaning to Your Content
When Michael Jr., a Content Marketing World keynote presenter, took the stage, he admitted, “This is not my audience at all.” While this...
5 Research Insights to Drive Your Content Marketing
Editor’s note: The 2019 version of the article is available here. Now in its seventh year, the Content Marketing Institute/MarketingProfs...
5 Research Insights to Drive Your Content Marketing
Editor’s note: The 2019 version of the article is available here. Now in its seventh year, the Content Marketing Institute/MarketingProfs...
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