Fahad HSep 5, 20135 min readHow Marketers Can Take Data-Driven Content Creation to the Next Levelcontent creation will only come with the evolution of a new role in the organization — something I’m calling the “Manager of Meaning.”...
Fahad HSep 5, 20135 min readHow Marketers Can Take Data-Driven Content Creation to the Next Levelcontent creation will only come with the evolution of a new role in the organization — something I’m calling the “Manager of Meaning.”...
Fahad HSep 2, 20135 min readIs Your Content Plan Equipped for Content Engineering?2011 IBM study of over 1,700 CMOs reports, “We now create as much information every two days as we did from the dawn of civilization to...
Fahad HSep 2, 20135 min readIs Your Content Plan Equipped for Content Engineering?2011 IBM study of over 1,700 CMOs reports, “We now create as much information every two days as we did from the dawn of civilization to...
Fahad HAug 27, 20133 min readHow Social Media Content Tools Can Work for Your Sharing StrategyAnd that sort of speaks to my point (when I get to it, that is): I’m betting no one would choose to respond and debate my hastily...
Fahad HAug 27, 20133 min readHow Social Media Content Tools Can Work for Your Sharing StrategyAnd that sort of speaks to my point (when I get to it, that is): I’m betting no one would choose to respond and debate my hastily...
Fahad HAug 16, 20137 min readHow to Use Brand Storytelling to Make Your Customers Go Bananasbrand storytellers by sharing photos and videos of their lives. Now the company’s founder, Chris Lindland, is poised to push Betabrand...
Fahad HAug 16, 20137 min readHow to Use Brand Storytelling to Make Your Customers Go Bananasbrand storytellers by sharing photos and videos of their lives. Now the company’s founder, Chris Lindland, is poised to push Betabrand...
Fahad HAug 6, 20136 min readThe 2013 Content Marketer Awards: 7 Inspiring Industry LeadersContent Marketing World from September 9–12, where one of these award winners will be named Content Marketer of the Year for 2013. Todd...
Fahad HAug 6, 20136 min readThe 2013 Content Marketer Awards: 7 Inspiring Industry LeadersContent Marketing World from September 9–12, where one of these award winners will be named Content Marketer of the Year for 2013. Todd...
Fahad HAug 4, 20133 min readIs Your Thought Leadership Strategy Using Research Wisely?George Stenitzer, CMO of Tellabs According to CMI, 57 percent of marketers feel publishing original research is an effective content...
Fahad HAug 4, 20133 min readIs Your Thought Leadership Strategy Using Research Wisely?George Stenitzer, CMO of Tellabs According to CMI, 57 percent of marketers feel publishing original research is an effective content...
Fahad HMay 22, 20134 min readHow Your Content Strategy Thrives When Marketing and IT Work TogetherMotorola Solutions, but also recently added IT to his management portfolio. Throughout his 20-year career with the company, he’s...
Fahad HMay 22, 20134 min readHow Your Content Strategy Thrives When Marketing and IT Work TogetherMotorola Solutions, but also recently added IT to his management portfolio. Throughout his 20-year career with the company, he’s...
Fahad HMay 19, 20132 min readTreat Content Publishing as a Privilege by Sharing the Awesomecontent publishing as a privilege. Just because we have a soapbox, doesn’t mean there will be an audience to listen to us. As marketers...
Fahad HMay 19, 20132 min readTreat Content Publishing as a Privilege by Sharing the Awesomecontent publishing as a privilege. Just because we have a soapbox, doesn’t mean there will be an audience to listen to us. As marketers...
Fahad HMay 13, 20133 min readHow to Build Online Engagement With Health Care CommunitiesHealth-related research is among the top three online activities worldwide. In the United States alone, more than 100 million Americans...
Fahad HMay 13, 20133 min readHow to Build Online Engagement With Health Care CommunitiesHealth-related research is among the top three online activities worldwide. In the United States alone, more than 100 million Americans...
Fahad HMay 8, 20137 min readCorporate Storytelling: Cross the Paid, Earned, and Owned Dividepaid, earned, and owned” is a lot less useful as a way of looking at media strategy and spend than it used to be. As the lines between...
Fahad HMay 8, 20137 min readCorporate Storytelling: Cross the Paid, Earned, and Owned Dividepaid, earned, and owned” is a lot less useful as a way of looking at media strategy and spend than it used to be. As the lines between...
