How Marketers Can Take Data-Driven Content Creation to the Next Level
content creation will only come with the evolution of a new role in the organization — something I’m calling the “Manager of Meaning.”...
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How Marketers Can Take Data-Driven Content Creation to the Next Level
content creation will only come with the evolution of a new role in the organization — something I’m calling the “Manager of Meaning.”...
Is Your Content Plan Equipped for Content Engineering?
2011 IBM study of over 1,700 CMOs reports, “We now create as much information every two days as we did from the dawn of civilization to...
Is Your Content Plan Equipped for Content Engineering?
2011 IBM study of over 1,700 CMOs reports, “We now create as much information every two days as we did from the dawn of civilization to...
How Social Media Content Tools Can Work for Your Sharing Strategy
And that sort of speaks to my point (when I get to it, that is): I’m betting no one would choose to respond and debate my hastily...
How Social Media Content Tools Can Work for Your Sharing Strategy
And that sort of speaks to my point (when I get to it, that is): I’m betting no one would choose to respond and debate my hastily...
How to Use Brand Storytelling to Make Your Customers Go Bananas
brand storytellers by sharing photos and videos of their lives. Now the company’s founder, Chris Lindland, is poised to push Betabrand...
How to Use Brand Storytelling to Make Your Customers Go Bananas
brand storytellers by sharing photos and videos of their lives. Now the company’s founder, Chris Lindland, is poised to push Betabrand...
The 2013 Content Marketer Awards: 7 Inspiring Industry Leaders
Content Marketing World from September 9–12, where one of these award winners will be named Content Marketer of the Year for 2013. Todd...
The 2013 Content Marketer Awards: 7 Inspiring Industry Leaders
Content Marketing World from September 9–12, where one of these award winners will be named Content Marketer of the Year for 2013. Todd...
Is Your Thought Leadership Strategy Using Research Wisely?
George Stenitzer, CMO of Tellabs According to CMI, 57 percent of marketers feel publishing original research is an effective content...
Is Your Thought Leadership Strategy Using Research Wisely?
George Stenitzer, CMO of Tellabs According to CMI, 57 percent of marketers feel publishing original research is an effective content...
How Your Content Strategy Thrives When Marketing and IT Work Together
Motorola Solutions, but also recently added IT to his management portfolio. Throughout his 20-year career with the company, he’s...
How Your Content Strategy Thrives When Marketing and IT Work Together
Motorola Solutions, but also recently added IT to his management portfolio. Throughout his 20-year career with the company, he’s...
Treat Content Publishing as a Privilege by Sharing the Awesome
content publishing as a privilege. Just because we have a soapbox, doesn’t mean there will be an audience to listen to us. As marketers...
Treat Content Publishing as a Privilege by Sharing the Awesome
content publishing as a privilege. Just because we have a soapbox, doesn’t mean there will be an audience to listen to us. As marketers...
How to Build Online Engagement With Health Care Communities
Health-related research is among the top three online activities worldwide. In the United States alone, more than 100 million Americans...
How to Build Online Engagement With Health Care Communities
Health-related research is among the top three online activities worldwide. In the United States alone, more than 100 million Americans...
Corporate Storytelling: Cross the Paid, Earned, and Owned Divide
paid, earned, and owned” is a lot less useful as a way of looking at media strategy and spend than it used to be. As the lines between...
Corporate Storytelling: Cross the Paid, Earned, and Owned Divide
paid, earned, and owned” is a lot less useful as a way of looking at media strategy and spend than it used to be. As the lines between...
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