Fahad HJul 12, 20154 min readWhy BuzzFeed Shouldn’t Blow Your Marketing Mind“Roll up! Roll up! Ladies and gentlemen, prepare to be amazed! In this tent is something truly horrifying. Gentlemen will shudder. Ladies...
Fahad HJul 12, 20154 min readWhy BuzzFeed Shouldn’t Blow Your Marketing Mind“Roll up! Roll up! Ladies and gentlemen, prepare to be amazed! In this tent is something truly horrifying. Gentlemen will shudder. Ladies...
Fahad HJul 5, 20154 min readAon Stops Shoveling Quicksand, Partners With Manchester UnitedAon signed an eight-year, $240 million sponsorship of Manchester United in April 2013. The deal extended the relationship that Aon...
Fahad HJul 5, 20154 min readAon Stops Shoveling Quicksand, Partners With Manchester UnitedAon signed an eight-year, $240 million sponsorship of Manchester United in April 2013. The deal extended the relationship that Aon...
Fahad HJun 28, 20154 min read‘Will It Blend?’ Company Embarks on New Influencer Marketing ProgramCreated by Blendtec’s Founder Tom Dickson to demonstrate the power of his blenders, “Will It Blend?” is the stuff of viral marketing...
Fahad HJun 28, 20154 min read‘Will It Blend?’ Company Embarks on New Influencer Marketing ProgramCreated by Blendtec’s Founder Tom Dickson to demonstrate the power of his blenders, “Will It Blend?” is the stuff of viral marketing...
Fahad HJun 25, 20154 min readThe Future of Content Creation Requires Humans Not RobotsA version of this article appeared in the June 2015 Chief Content Officer magazine in an exploration of the debate between machined and...
Fahad HJun 25, 20154 min readThe Future of Content Creation Requires Humans Not RobotsA version of this article appeared in the June 2015 Chief Content Officer magazine in an exploration of the debate between machined and...
Fahad HApr 23, 20154 min read5 More Tips on How to Choose a Content Marketing AgencyAbout this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have...
Fahad HApr 23, 20154 min read5 More Tips on How to Choose a Content Marketing AgencyAbout this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have...
Fahad HApr 19, 20154 min readThe Onion’s Custom Content Agency Makes Brands Seriously FunnyWhat is Onion Labs? Founded two years ago, Onion Labs helps brands create funny content, then distributes it through The Onion’s website...
Fahad HApr 19, 20154 min readThe Onion’s Custom Content Agency Makes Brands Seriously FunnyWhat is Onion Labs? Founded two years ago, Onion Labs helps brands create funny content, then distributes it through The Onion’s website...
Fahad HApr 12, 20154 min readEngage the C-Suite Through a Client Advisory BoardLet’s start by clarifying the concept of a client advisory board. The term is used fairly broadly to describe a range of marketing- and...
Fahad HApr 12, 20154 min readEngage the C-Suite Through a Client Advisory BoardLet’s start by clarifying the concept of a client advisory board. The term is used fairly broadly to describe a range of marketing- and...
Fahad HApr 2, 20155 min read6 New Reasons to Kill the RFP: Find Innovators, Not CommoditiesOf all the vestiges of old school, traditional ad land, none is as stifling as the request for proposal process. If brands want agencies...
Fahad HApr 2, 20155 min read6 New Reasons to Kill the RFP: Find Innovators, Not CommoditiesOf all the vestiges of old school, traditional ad land, none is as stifling as the request for proposal process. If brands want agencies...
Fahad HApr 1, 20157 min readTell Corporate Stories Like a TV Producer: Inform, Inspire, EngageThe brick building that houses the heart of EMCTV could be any other building in any other corporate office park. In fact, Maggie Burke,...
Fahad HApr 1, 20157 min readTell Corporate Stories Like a TV Producer: Inform, Inspire, EngageThe brick building that houses the heart of EMCTV could be any other building in any other corporate office park. In fact, Maggie Burke,...
Fahad HMar 11, 20158 min readJon Loomer Talks All About FacebookCM: Many are reporting their Facebook reach plummeted in 2014 because of filtered feed. Can you explain why? JL: It’s pretty simple,...
Fahad HMar 11, 20158 min readJon Loomer Talks All About FacebookCM: Many are reporting their Facebook reach plummeted in 2014 because of filtered feed. Can you explain why? JL: It’s pretty simple,...
