Fahad HFeb 20, 20143 min readLocation-Based Mobile Marketing Is Where It’s At For ConsumersThe ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its...
Fahad HDec 12, 20134 min readMobile/Location-Based Marketing Predictions For 2014 From 10 ExpertsWhile I plan to do another “trends” post in early January (see what I had to say for 2013), in this post, I’ve asked several of my...
Fahad HSep 19, 20134 min readPutting Facial Recognition Technology To Work For The Consumer: 5 Questions With Facedeals CEOpossible uses; but, one company believes the controversial technology can be a consumer’s best friend, and has an app to prove it....
Fahad HAug 22, 20136 min read5 Mobile Trends Marketers Need To Know AboutGiven that we are a little more than halfway through the year, it feels like it’s the right time to take a step back and look at some of...
Fahad HMay 2, 20133 min readLocation-Based Listening & AnalyticsOne of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the...
Fahad HMar 7, 20133 min read10 Tips For Getting The Most Out Of Marketing Via FoursquareNearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time,...
Fahad HFeb 7, 20133 min readThe Scoop On Proximity Services Like SonarEvery year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new...
Fahad HJan 10, 20136 min readWhat’s Ahead For Mobile Marketing In 2013Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am...
Fahad HDec 13, 20123 min read30 Essential Business Apps For Your SmartphoneInteractive marketing professionals don’t just use mobile to reach their customers — they’re often avid users of the technology...
Fahad HOct 18, 20122 min readThe Future Of Location-Based Marketing Isn’t FoursquareOver the last three years, check-in and local search start-up Foursquare has become the face of location-based services. And while the...
Fahad HMay 11, 20121 min readCheck-In Service Usage Has More Than Doubled In Past 9 Months, Study Saysnew Pew Research Center study. Pew’s Internet & American Life Project surveyed more than 2,200 adults earlier this year and found that...
Fahad HFeb 21, 20122 min readPinwheel: Flickr Co-Founder’s New Startup Is Part Flickr, Foursquare & PathPinwheel is very interesting — but it’s not an original idea. In fact it’s an idea that has been unsuccessfully tried by at least two...
Fahad HFeb 20, 20123 min readWill Google Latitude Succeed As A Loyalty Platform?Latitude has millions of users, what the company doesn’t generally talk about is how many of those people are actively engaged with the...
Fahad HJan 23, 20123 min readIs The Next Frontier In Social Media Your TV?Last year, that question was a locational where: a Super Bowl party, at home on the sofa or a local watering hole being the expected...
Fahad HDec 14, 20111 min readGoogle’s Check-In Offers Now Live, At Least On Android Devicesfirst reported the check-in offers launch earlier today. A Google Places help page explains how the program connects Google Places with...
Fahad HDec 8, 20113 min readGoogle’s Check-in Offers To Be Self-Service ToolCheck-in Offers, the unintentional early product “announcement” and some of the confusion around the news. Check-in Offers are an...
Fahad HDec 3, 20111 min readOfficial: Facebook Grabs Gowalla, Will Deploy Personnel To Timelinereported this afternoon that Facebook has bought social cityguide and check-in app Gowalla. Gowalla has a presence in roughly 60 cities...
