The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its...

While I plan to do another “trends” post in early January (see what I had to say for 2013), in this post, I’ve asked several of my...

possible uses; but, one company believes the controversial technology can be a consumer’s best friend, and has an app to prove it....

One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the...

Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time,...

Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new...

Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am...

Interactive marketing professionals don’t just use mobile to reach their customers — they’re often avid users of the technology...

Over the last three years, check-in and local search start-up Foursquare has become the face of location-based services. And while the...

new Pew Research Center study. Pew’s Internet & American Life Project surveyed more than 2,200 adults earlier this year and found that...

Pinwheel is very interesting — but it’s not an original idea. In fact it’s an idea that has been unsuccessfully tried by at least two...

Latitude has millions of users, what the company doesn’t generally talk about is how many of those people are actively engaged with the...

Last year, that question was a locational where: a Super Bowl party, at home on the sofa or a local watering hole being the expected...

first reported the check-in offers launch earlier today. A Google Places help page explains how the program connects Google Places with...

Check-in Offers, the unintentional early product “announcement” and some of the confusion around the news. Check-in Offers are an...

reported this afternoon that Facebook has bought social cityguide and check-in app Gowalla. Gowalla has a presence in roughly 60 cities...