Fahad HApr 11, 20162 min readCustomer service provider [24]7 ports its chat bot/live agent service to Facebook MessengerMove over, telephone. Facebook Messenger in particular, and messaging apps in general, are on their way toward becoming the main live...
Fahad HApr 8, 20162 min readStartup BetterBrand unveils its marketing platform for chat appsNo communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap. To help brands...
Fahad HApr 5, 20162 min readKik opens Bot Shop to encourage more fun and engaging chatKik has announced a third-party development platform with the launch of its Bot Shop. Just as the name implies, the objective of the Bot...
Fahad HFeb 10, 20163 min readReport: Established App Markets Transitioning Away From Download Revenue And Toward UsageApp Annie, herself (from the website) The first forecast report from app analytics firm App Annie finds that app store revenue from...
Fahad HFeb 2, 20162 min read7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketingmama_mia / Shutterstock.com Much of the growth in mobile can be attributed to apps. In its 2015 US Mobile App Report, comScore reports...
Fahad HJan 13, 20162 min readMediaBrix Brings Its Brand Of Mobile Ads To Messaging App KikFrom the MediaBrix home page If you’re a teen or a young adult in North America, you probably already know about Kik. The Ontario,...
Fahad HJan 6, 20163 min readMiss Piggy Leads The Way To A New Kind Of Marketing ChannelEarlier this month, a fan of The Muppets’ Miss Piggy chatted with her via Facebook: “Can you get me a job at the network?” She...
Fahad HNov 20, 20154 min readHow Snapchat’s Sponsored Lens For The Peanuts Movie Was BornIn retrospect, the choice was obvious. Of course, the stream of candy corn should flow into Snapchatters’ mouths rather than be spewed...
Fahad HNov 9, 20152 min readSnapchat Hits 6 Billion Daily Video ViewsThe online video arms race continues to accelerate. The latest salvo? Snapchat users are now watching more than six billion videos a day....
Fahad HOct 30, 20151 min readSnapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream360b / Shutterstock.com The brand invasion of Snapchat selfies starts on Halloween. Fox Studios has purchased the first “Sponsored Lens”...
Fahad HOct 2, 20152 min readSnapchat Will Charge Brands To Make Their Mark On Your Silly Selfies360b / Shutterstock.com Snapchat’s unique approach to social media advertising continues. Its latest wrinkle? “Sponsored lenses” that...
Fahad HSep 4, 20152 min readSnapchat Now Draws 4 Billion Video Views Daily360b / Shutterstock.com Snapchat has joined an exclusive club: 4 billion video views daily. The social media messaging app is showing...
Fahad HAug 26, 20151 min readFacebook Is Testing M, A Siri-Like Personal Assistant Within MessengerFacebook announced today that it is working on a personal assistant service called M. The service within Facebook’s Messenger application...
Fahad HJul 29, 20152 min readYahoo Introduces Livetext, A Silent Video Messaging AppPlaying catch-up in the mobile messaging battle, Yahoo today announced Yahoo Livetext, a Snapchat-like live chat app. The app uses mobile...
Fahad HJun 22, 20152 min readSnapchat CEO Promises Better, Non-“Creepy” Digital AdvertisingSnapchat CEO Evan Spiegel continued his Snapchat-ads-are-better campaign today in France. Spiegel, the 25-year-old founder of the social...
Fahad HJun 16, 20152 min readSnapchat Starts Selling Sponsored Geofilters; McDonald’s Steps Up First360b / Shutterstock.com You want fries with that Snapchat post? Monday, McDonald’s became the first brand to buy into Snapchat’s latest...
Fahad HMay 27, 20152 min readSnapchat CEO Wants To Make It Easier For “Brands To Be Brands,” May Offer Self-Serve AdsSnapchat CEO Evan Spiegel is no fan of brands. At least not on Snapchat. He gets frustrated when he sees businesses pretending to be...
Fahad HApr 8, 20151 min readFacebook Launches Messenger For Web BrowsersFacebook launched a web-based version of its mobile Messenger app today, but unlike Messenger moves in the past, the social network isn’t...
Fahad HMar 25, 20152 min readMessenger Business: Facebook Turns Messenger Into Customer Service & Commerce ChannelToday at Facebook’s developer conference F8 the company announced, among other things, Messenger Platform, which opens up the app to...
Fahad HMar 20, 20151 min readReport: Facebook To Turn Messenger Into Its Own PlatformThere is no word yet on the 3rd party integrations, but according to TechCrunch sources, the Messenger Platform is said to be a major...
