
Facebook has created its own analytics tool for Messenger bots
With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...

Urban Airship now sends its notifications to any device, not just smartphones or tablets
Up till now, Urban Airship’s mobile marketing platform has focused largely on notifications to mobile users. But this week, the Portland,...

Content-specific chat prompts: Unlocking the power of conversation
Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can...

Say hello to the newest intelligent agent, Ozlo
Comparative searches on Ozlo and Google Assistant The society of intelligent agents now has a new member. His name is Ozlo, from the Palo...

Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’
Google CEO Sundar Pichai presenting the Google Assistant on Tuesday Google’s announcements on Tuesday — describing how the new Pixel...

PullString unveils all-purpose intelligent conversation platform
As the automated, intelligent conversation settles into its role as a major marketing channel, a variety of chatbot authoring platforms...

Forrester: Here are some ways marketers can adapt to messaging apps
From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to...

Allo: Google again moves deck chairs on its sinking Titanic in the messaging wars
Hey! Google has a new messaging app out today called Allo. Pity I can’t send you a text message about it. Allo can’t handle that, not...

Allo: chat with a big helping of Google search
During the Google I/O developer event earlier this summer, the company announced its “smart messaging app,” Allo. At the time it sounded...

Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
In case you didn’t get the memo, marketers now have another channel to wrangle: continuous, intelligent conversations with customers. One...

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with custome
Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says...

Facebook Messenger adds buy button, native payments and links bots to Facebook ads
Facebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell...

Imperson unveils chatbot platform so you can create your own character
Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the...

MarTech Landscape: What is OTT programming and why does it matter?
Let’s say that Verizon provides both your cable and your Internet service. In that case, when you watch Game of Thrones on cable TV, it’s...

Lost in translation: What happens when a Facebook Messenger bot can’t understand you
“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer....

LiveWorld launches first public tool — a high-speed management platform for social conversatio
From the LiveWorld website The job description of the modern brand includes managing countless streams of conversations across social and...

Inside the making of Taco Bell’s artificially intelligent, drunk-tolerant TacoBot
James R. Martin / Shutterstock.com Welcome to 2016, where you can buy flowers, book a flight and order an Uber through messaging apps...

The week when digital marketing entered the bots era
Facebook’s launch this week of its Messenger platform and bot ecosystem did not, of course, invent the category. It builds on what...

How I sent Mark Zuckerberg flowers using a Facebook Messenger bot
Today at Facebook’s F8 conference, Facebook CEO Mark Zuckerberg pitched bots within Messenger as the new apps, a universal way people...
























