Videos on Facebook increasingly resemble TV-style programming — until an ad interrupts the video without a natural break in the action....

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native...

Oculus is giving developers more options for getting their virtual reality apps in front of the right people. Until now, owners of...

Welcome to the second day of Oculus Connect, the Facebook-owned virtual reality company’s annual developer conference. During yesterday’s...

Virtual reality has yet to gain mainstream traction, but it has maintained its grip among marketers. The way marketers are approaching...

Virtual reality has largely remained stuck in the future, posing a dilemma for marketers. But Facebook-owned VR company Oculus is...

Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago....

USA Today Network’s in-house studio, GET Creative, developed 360-degree/virtual reality branded content for Pure Michigan promoting...

“We’re focused on bringing a new level of quality, convenience and craft to this evolving medium,” says Vimeo CEO Anjali Sud, noting that...

Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook...

billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific...

In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for...

According to an announcement on YouTube’s Creator Blog, creators can now schedule posts from their mobile devices via the app. “Now...

In response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become...

After losing its No. 1 spot on YouTube’s top 10 list of video ads in June, Supercell’s “Clash of Clans” reclaimed its lead in August. The...

At the top of the list was a spot for Samsung’s Galaxy 8. Other US brands to make the list included Duracell, Sleep Number Mattress...

YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows...

The line between TV and digital video is blurring. Increasingly, TV is becoming a digital ad buy, with the ability to automate...

At the same time as Facebook and Snapchat are stocking up on original shows, media companies are independently producing episodic series...

What if YouTube were able to swipe left on its brand-safety problem? Sometime “in the coming months,” YouTube will let people swipe from...