Big changes are coming this week to the way that YouTube creators connect with their fans. Gone will be the YouTube Inbox, replaced by a...

The study surveyed 2,000 random consumers, age 18 and older, who claimed to own a television, smartphone and personal computer or laptop....

In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it...

Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the big winner...

In a deal announced this week, the company will rely on TubeMogul’s software to plan, buy and serve digital video ads programmatically....

ESPN is getting prime position at the top of Google’s search results for World Cup-related searches, thanks to a new deal that will list...

“Brands are not effectively leveraging the data from their multi-platform campaigns, and are therefore not able to optimize and gain true...

Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad...

On June 16, Google’s video platform will be removing suspended accounts from all of its channels’ subscriber counts in an attempt to free...

announced its new programmatic marketplace for premium video ad inventory called Google Partner Select. Time Inc. is among the publishers...

The site announced last Thursday it would remove all video archives, and no longer offer recorded broadcasts after June 8. From the...

selling advertising on iTunes Radio. The Information is reporting today Apple will begin offering “locally targeted advertising” on...

Adap.tv’s demand-side platform (DSP) will power the buying side of the programmatic pilot that ABC announced during its TV Upfront this...

A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren’t delivering any better...

It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the...

Nike, Samsung and Castrol are dominating the social video playing field, according to a report by video metrics firm Unruly, which ranked...

“For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that...

Reporting by the Wall Street Journal spotlights some of the latest tactics being used to defraud the booming digital video ad ecosystem....

According to the video, creators will eventually have access to a mobile app that lets them manage their channel from their phone....

released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage...