
YouTube launches 6-second Bumper video ads to extend TrueView campaigns
YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and...

Katch pulls the plug on its live video sharing & storage platform; will shut down May 4
Unable to secure capital, the company owners published a ‘Farewell to Katch’ announcement on Medium: “We got very, very close to a big...

Facebook adds TRP buying features for brands extending TV ads to mobile
Advertisers can target the same Nielsen designated market areas in the US that their TV buys are reaching and select dayparts in...

Top 10 video creators in March: BuzzFeed Tasty ranks No. 1 for 4th month in a row
For the fourth month in a row, BuzzFeed Tasty ranked No. 1 on Tubular Lab’s top ten list of most watched video creators across YouTube,...

YouTube launches 360-degree live videos & adds spatial audio for on-demand videos
YouTube announced two additions to its arsenal yesterday: 360-degree live streaming videos and spatial audio for on-demand videos. First...

Liberty Mutual gets millions of views for parallel stories in a 360-degree video ad on Facebook
Yesterday, for instance, LA-based Outlyer Technologies announced a new format — the 360-degree interactive ad with virtual reality...

BuzzFeed’s exploding watermelon video proves Facebook Live is no joke
Since the broadcast five days ago, more than 10 million people have watched BuzzFeed’s exploding watermelon experiment. Filmed with...

Top 10 YouTube ads in March: New Always #LikeAGirl spot ranks No. 1 with 18M views
Under Armor’s “Rule Yourself” ad featuring Michael Phelps is the first Olympics-themed spot to make YouTube’s ad leaderboard this year....

Facebook expands Live video, will put it front and center in mobile app
In case there was any doubt left, Facebook is serving notice that it’s super-serious about its video platform, Facebook Live. The company...

The comprehensive guide to video advertising in 2016
The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly,...

Fullscreen’s subscription video service will be ad-free but not brand-free
Fullscreen’s subscription service will feature original shows starring YouTube celebs like Shane Dawson. The digital video industry is...

Live video sharing & storage platform Katch makes it possible to search its 1M archived videos
In addition to celebrating its one-year anniversary, Katch released a search feature on its site, making it possible to search the more...

Periscope hits 200 million live video broadcasts on its one-year anniversary
According to an announcement by the Periscope team on Medium, more than 110 years of live video is watched daily iOS and Android devices....

YouTube: 2016 presidential election-related video watch time up 485% since last April
Of the time spent watching candidates and issues-related videos, nearly 50 percent is happening on mobile, driving mobile watch time for...

Top 10 video creators in February: BuzzFeed Tasty down 1B views but still ranks No. 1
Of those 37.6 billion video views, BuzzFeed Tasty pulled 1.9 billion, ranking No. 1 for the third month in a row. While still at the top...

Top 10 YouTube ads in February: Super Bowl brands dominate & Hyundai leads the pack
Hyundai topped the list with “The Chase,” generating 26 million views. The carmaker saw a combined total of 52.4 million video views in...

What it takes to become a YouTube star: time
Becoming a YouTube star isn’t as easy as firing up a webcam and acting endearingly awkward. Actually, it’s not easy at all. According to...

Live Streaming Video Survey Finds 44% Of Brands Have Produced Live Video & 20% Plan To
In an attempt to establish a benchmark for live stream video usage by businesses, Brandlive, whose client list includes major brands like...

Top 10 Video Creators In January: BuzzFeed Tasty Sets New Record With 3B Video Views
BuzzFeed Tasty has set the record for the most video views in a single month, generating three billion total video views across YouTube,...
























