
Google’s YouTube to undergo MRC audits for video viewability measurement
Google announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...

YouTube’s unskippable 30-second video ads will sunset next year
Twin Design / Shutterstock.com YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting...

Traction Media launches Live Suite for delivering a live video stream across many sites
Live-streamed video took another step toward becoming a new kind of broadcasting with the release this week by Traction Labs of its Live...

Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views
Image by Adobe Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest...

How to spice up your TrueView audience strategy on YouTube
A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to...

Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views
Another Supercell video game made its way to the top of YouTube’s ad leaderboard last month with Clash Royale’s “The Last Second” spot...

YouTube creators with 10K subscribers get live streaming & monetized ‘Super Chat’ f
Bloomicon / Shutterstock.com YouTube is opening its mobile live-streaming feature to creators with, at least, 10,000 subscribers and has...

After a most lively year, where does live video go in 2017?
Twitch moved beyond video games; and tween-girl must-have Musical.ly launched Live.ly. Big brands started aggressively using live-video...

YouTube gains access to Google account data for ad targeting, teases new measurement solution
Bloomicon / Shutterstock.com Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account...

YouTube Top 10 ads in December: Jennifer Hudson helps drive Shell’s “Best Day of My Life
Shell’s spot generated 24.4 million views during December — nearly double the views for the No. 2 video, Google’s 2016 Year in Search...

Top 10 most shared video brands in 2016: Red Bull ranks No. 1 with 27M shares – more than doub
The video analytics platform ranked the top 10 brands in 2016 based on how often a brand’s video content was shared versus the number of...

YouTube Labs pairs brands & agencies with creators to produce platform-relevant content
Twin Design / Shutterstock.com In an attempt to help brands and their agencies create more relevant video content, YouTube has launched...

The state of direct response video on Facebook
Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of...

Top 10 video creators in November: UNILAD, The LADBible, Viral Thread & Tasty keep top 4 spots
Image by Adobe Tubular Labs released its monthly top 10 list of the most watched video creators for November, showing very little had...

Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
Cisco anticipates nearly 80 percent of all global web traffic will come from video in 2019, which should make it an integral part of...

Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any
Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related...

#TheYouTubeAd contest recognizes AT&T, Budweiser, Old Spice & others for ‘iconicR
Kaspars Grinvalds / Shutterstock.com According to YouTube’s ad of the year contest results, the most “iconic” ads of 2016 belong to AT&T,...

Twitter Live raises questions about Twitter’s other live-streaming product, Periscope
For the second time this week, a company that owns one live-streaming video product has released a second. Twitter, which owns...

Video Marketing 2017: What You Need to Know
Join us as video marketing expert Mark Robertson and senior research consultant Karen Burka discuss what goes into a successful video...
























