How Turner’s Super Deluxe gets most of its Facebook Live viewers to watch live
Super Deluxe has used its own tech to make Facebook Live streams, like “Punch-A-Nazi!,” more interactive for live viewers. Posting...
Virool’s new Vertical Video Exchange opens vertical video ad inventory to over 150 DSPs
As Snapchat, and now Facebook, Instagram, Twitter and other platforms have popularized vertical video, demand for vertical video ad...
Dailymotion to relaunch in June with focus on professionally produced video programming
According to a report from Variety.com, France’s DailyMotion, a video platform mirroring YouTube, is planning a major relaunch in June...
YouTube channels must now hit 10K views to start earning ad revenue
Alexey Boldin / Shutterstock.com After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads...
YouTube TV premieres in five markets, including LA, NY, SF
A little more than a month after it was announced, YouTube’s paid TV-streaming service is ready for prime time (or whatever time people...
Live video has become the creative canvas for digital marketers
Well, jump into the live video pool, folks, because this is where the innovation is happening today. With the growth of live video, that...
10 tips to make the most of live video
Video is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the...
Periscope launches analytics dashboard & activity tab for video creators
Periscope is launching three new features today, topped by the development of an Analytics Dashboard that will give video creators an...
Video ads for direct response: What’s the best length?
there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will...
Twitter to bring pre-roll ads to Periscope videos
Twitter is chasing the money, and Periscope is their next target. Per an announcement today, Twitter will soon allow publishers and...
Twitter, Periscope make it easier to stream TV-quality live broadcasts
Twitter is making it easier for publishers and brands to air TV-quality live broadcasts on the social network and its live-streaming app,...
YouTube to end Annotations in May
Bloomua / Shutterstock.com Google has decided to discontinue its Annotations Editor beginning May 2, making annotations — any text, links...
UNILAD & The LAD Bible are the most-watched video makers for 8 straight months
UNILAD and The LAD Bible are on a tear, ranking in the top two positions on Tubular Labs list of the top 10 video creators for eight...
Is your organization ready to take the plunge into in-house video production?
In the past, creating corporate videos was the domain of outside agencies. But as the cost of high-quality equipment has dropped,...
Television meets internet in emerging new ATSC 3.0 standard
Traditional television and internet-delivered television are heading for a merger in a new, next-generation standard. And the result...
Hyundai tops a Super Bowl-heavy list of YouTube’s most popular ads from February
Nine of February’s top 10 YouTube ads were Super Bowl spots, with Hyundai ranking No. 1. The automotive brand’s “A Better Super Bowl,” a...
YouTube debuts TV subscription service, at $35 a month for 6 accounts
Bloomicon / Shutterstock.com Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube. On...
YouTube viewers now consuming 1B hours of video content a day
Kaspars Grinvalds / Shutterstock.com YouTube says people around the world are now consuming a billion hours of video content per day on...
Why longer Facebook Live streams mean more engagement
In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that...