A screen shot of an ad using AdColony’s Aurora video format, with interactive choices. Mobile ad platform AdColony is out this week with...

Video is making a serious dent in marketing spend and conversion, especially when it comes to social video. Two-thirds of US marketers...

Following on its commitment in March to review and beef up policies for ad-supported content, YouTube rolled out updated guidelines that...

Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets for 2017, according to a survey from...

Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch...

Vimeo is launching a new set of tools for its Business Membership subscribers today, rolling out new interactive video cards, end screens...

Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook...

Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the...

Facebook may have missed out on streaming the country’s most popular sport, but it has signed a deal to broadcast America’s pastime....

UNILAD regained the No. 1 spot on Tubular Labs’ top 10 list of the most viewed video creators for April. After eight months in the lead,...

Bloomua / Shutterstock.com Google has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related...

Singer Katy Perry, on hand at YouTube’s 2017 NewFront “It’s strange being sexy and corporate at the same time,” said singer Katy Perry...

eMarketer forecasts — will be purchased programmatically and incorporate data-driven targeting to activate. It’s also projected that 2017...

YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the...

If Facebook is the YouTube of live video online, Twitter seems to have its eye on becoming the Hulu. At its inaugural NewFronts...

In 2016, the B2B industry saw video marketing become a serious game-changer. Video’s power lies in the fact that it can attract and...

Real-time TV ad data company iSpot has launched real-time conversion analytics to help advertisers tie TV ads to digital actions — and...

To allow advertisers to buy and compare video ad performance across linear TV and digital, Google is bringing programmatic access...

ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of...

For eight of the last nine months, UNILAD has ranked at the top of Tubular’s list of the most watched video creators, followed by The LAD...