Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as
Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded...
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Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in
The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot...
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video...
Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016
Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average...
YouTube’s new TrueView for Reach option makes bumper assets skippable
On Monday, Google’s YouTube introduced a new skippable option for short-form branding ads called TrueView for Reach. TrueView for Reach...
YouTube updates gun content policies to ban videos promoting sale or manufacture of firearms, access
YouTube is updating its restrictions on gun-related content, prohibiting videos that aim to sell firearms and firearm accessories via...
YouTube creators no longer need extra streaming software to film live broadcasts from their desktop
Alexey Boldin / Shutterstock.com YouTube is making it easier for creators to film a livestream using their desktop by adding a “Go Live”...
Google expanding YouTube Director onsite video ad service to more than 170 cities
First offered last year to advertisers in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., YouTube Director...
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueVie
Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube —...
YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard
After limiting the amount of analytics in its demographic data report last week, YouTube announced it is giving creators three new...
YouTube rolls out new chat replay, automatic captions & more for live streaming videos
After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for...
YouTube removes analytics from its demographic data reports for creators
With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward,...
Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch
Vimeo wants creators to broadcast more live videos on its service. But first, it needs to convince creators why they should fork over at...
Oath’s Tim Armstrong casts doubt over Go90’s future
Oath CEO Tim Armstrong (right) Verizon’s two-year-old mobile video service Go90 is probably going bye-bye. Go90’s future has been...
Kardashian & Jenner sisters take Calvin Klein’s #MYCALVINS ad to top of Youtube’s J
Image still from Calvin Klein’s Our Family. MYCALVINS# ad Calvin Klein climbed to the top of YouTube’s January ad leaderboard with its...
Pixability guarantees YouTube brand safety for advertisers
Kaspars Grinvalds / Shutterstock.com In response to repeated brand safety flare ups on YouTube over the past year, Pixability has...
Everything a CMO needs to know about video marketing in 2018
Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online...
YouTube sees 80% lift in people watching sports highlight videos during the last year
In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for —...
Innovid partners with mobile ad platforms to upgrade VAST
The VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support...
Introducing the ‘content conversation’: The new twist in content marketing using live vi
Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an...
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