Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded...

The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot...

Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video...

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average...

On Monday, Google’s YouTube introduced a new skippable option for short-form branding ads called TrueView for Reach. TrueView for Reach...

YouTube is updating its restrictions on gun-related content, prohibiting videos that aim to sell firearms and firearm accessories via...

Alexey Boldin / Shutterstock.com YouTube is making it easier for creators to film a livestream using their desktop by adding a “Go Live”...

First offered last year to advertisers in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., YouTube Director...

Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube —...

After limiting the amount of analytics in its demographic data report last week, YouTube announced it is giving creators three new...

After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for...

With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward,...

Vimeo wants creators to broadcast more live videos on its service. But first, it needs to convince creators why they should fork over at...

Oath CEO Tim Armstrong (right) Verizon’s two-year-old mobile video service Go90 is probably going bye-bye. Go90’s future has been...

Image still from Calvin Klein’s Our Family. MYCALVINS# ad Calvin Klein climbed to the top of YouTube’s January ad leaderboard with its...

Kaspars Grinvalds / Shutterstock.com In response to repeated brand safety flare ups on YouTube over the past year, Pixability has...

Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online...

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for —...

The VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support...

Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an...