
Forrester report: Video ad spending expected to hit $103B in 2023
Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That...

Twitch to monetize its Twitch Prime user base
Twitch, the Amazon-owned livestreaming video platform for gamers, announced today that it will no longer offer an ad-free experience for...

Facebook rolls out social video feature Watch Party to all Groups
Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has been in use by a small group of beta...

YouTube app adds new time well spent options, including a break reminder
The YouTube app is getting a time well spent feature that was first launched on its Kids app, as well as two new options designed to...

Planning to make a video ad or other video asset? 3 things to consider
All great ads start with a great advertising strategy. Video advertising is no exception. In fact, creating a video ad tends to be a lot...

YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
Alexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward...

Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...

YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities
YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to...

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video a
Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at...

NYIAX partners for the first outside instance of its patent-pending asset exchange
Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based...

The Ultimate Agency Guide to Video Marketing
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content...

Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for...

YouTube’s new streaming music service to start rolling out this week
Starting Tuesday, YouTube will be rolling out its YouTube Music platform, the site’s new streaming music service. According to the...

IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the
Based on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new...

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB,...

YouTube announces more moves to chip away at TV ad budgets
For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...

YouTube removed more than 8M videos for violent & extremist content during Q4 2017
Bloomua / Shutterstock.com In its first-ever community guidelines enforcement report, YouTube says it removed 8,284,039 videos for...

Facebook gives creators new ways to monetize videos, while pushing more users to Watch
Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger...

YouTube ads found on extremist content channels, reigniting company’s brand safety issues
After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing...
























