
ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views
Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in...

Social Media, Mobile And YouTube Changing The Nature Of “TV”
A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the...

Study: YouTube Exposure For Top Artists Costs Labels $40 Million In Lost Sales
There’s anecdotal and empirical evidence for that assertion — at least in a video or TV context. However, a new academic paper (via...

BrightRoll Partners With Moat To Provide Video Viewability Metrics
According to the announcement, Moat’s third-party data will be rolled into the BrightRoll console, offering clients unbiased and...

Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard
According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children...

April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral
A video that started out as one of Google’s many April Fools Day pranks last week has gone viral. The “Google Maps: Pokémon Challenge”...

YouTube Gives Your Video Descriptions More Display Space
YouTube has made a subtle but welcome change to its video pages, expanding the default display of the description to five lines from two....

Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User
“Young people and Millennials are increasingly difficult to reach via traditional media, but they are the most engaged viewers of online...

New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”
A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands,...

Stock Video Provider Dissolve Mocks Itself With “This Is A Generic Brand Video” Video
From the company’s website: The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, we knew it was our...

Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor
Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, using the fast food giant’s favorite namesake “Ronald...

Watching Video Through A Reddit Filter Just Got Better
If you like watching random videos on the Internet but want them a bit less random, you can tune into reddit.tv. Launched in 2009,...

Twitter Makes Video Watching Easier With One-Click Inline Viewing
Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today...

YouTube TrueView Ads Update Coming In April: What You Need To Know
YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to...

Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award
Vine campaign. Created by BBDO New York, the Lowe’s campaign answered the question “How can we help people improve their homes in just...

IAB Updates Digital Video In-Stream Definitions As Market Grows
The digital video advertising market is expected to more than double by 2017 to $9 billion, according to eMarketer. In response to this...

Apple Targets Brand Sensibilities: Will Debut Full-Screen, In-App Video Ads
Full-screen video ads that launch report in AdAge, Apple will debut the TV-like video ads through its mobile ad network iAds at some...

French Video Site DailyMotion Adds Original Programming To Compete With YouTube
report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original...

Chevrolet Biggest Spender At Sochi Olympics, But P&G Wins The Digital Game
iSpot.tv, of the more than 250 brands that ran ads during this year’s Olympic broadcasts, Chevrolet spent the most money and earned the...