Snack King Mondelez Strikes YouTube Video Ad Deal With Google
Candy giant Mondelez International, which announced it would be shifting budgets to digital in June, says it is making a “substantial...
Candy giant Mondelez International, which announced it would be shifting budgets to digital in June, says it is making a “substantial...
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many...
Mobile video ad tech start-up, Vungle, today announced the launch of new serving technology for its ad for in-app video ads...
Image: Aol Platforms Brands are embracing programmatic video at a faster rate than buying agencies, according to a new study from the...
Image source: Unruly Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can...
EA Sports’ “Madden NFL 15” ad took the No. 1 spot on YouTube’s list of most watched ads in August, earning more than eight-million views....
There’s no questioning the rise in online video viewing, but U.S. adults are still watching a lot more video on their television sets...
This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first...
Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a...
Google has tightened the connection between Google+ and YouTube with a new tool that lets users import videos from the former to the...
For video ads, Samsung Mobile was the big winner, taking the No. 1 and No. 3 spots in July. The brand’s two spots — “Galaxy11: The Match...
Google has purchased Directr, a mobile video app for businesses and regular people to quickly make videos. The Directr team will be...
Unleashing every hipsterific Millennial stereotype and alienating everyone else who once proudly wore Levi’s, AKQA is out with the Live...
Since February of 2011, Volkswagen’s iconic “The Force” Super Bowl ad has been recognized as the most shared ad of all time…until now....
After reports this past May that Yelp would be adding video, the business review site announced yesterday that iPhone users can now...
Last week, YouTube released its top ten ads for June, with Nike’s World Cup themed “The Last Game” taking the top spot. Adidas’s World...
As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand...
Almost half of the top ten most viral video ads so far this year are World Cup related spots. Analyzing the most popular branded videos...
The Information published a report (subscription required) about YouTube that paints a picture of the Google division as falling short of...
Going on YouTube’s recent numbers around its food content, Millennials are proving to be big-time foodies — or, at least, love watching...