
YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many...

Vungle’s In-App Video Ad Exchange First To Serve Ads Via Both Pre-Caching And Streaming
Mobile video ad tech start-up, Vungle, today announced the launch of new serving technology for its ad for in-app video ads...

Brands Embracing Programmatic Video Faster Than Agencies [Study]
Image: Aol Platforms Brands are embracing programmatic video at a faster rate than buying agencies, according to a new study from the...

New In-Feed Video Ad Format From Unruly Launches With Over 100 Publishers
Image source: Unruly Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can...

YouTube’s Top 10 August Ads: Madden NFL Ranks #1, But Samsung’s The Brand To Beat
EA Sports’ “Madden NFL 15” ad took the No. 1 spot on YouTube’s list of most watched ads in August, earning more than eight-million views....

We’re Watching More Video Online, But Nowhere Near As Much As We Watch TV [Nielsen]
There’s no questioning the rise in online video viewing, but U.S. adults are still watching a lot more video on their television sets...

Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs,
This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first...

Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content
Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a...

New: You Can Now Import Google+ Videos To YouTube
Google has tightened the connection between Google+ and YouTube with a new tool that lets users import videos from the former to the...

YouTube’s Top Ten July Ads: Samsung Takes #1 & #3 Spots
For video ads, Samsung Mobile was the big winner, taking the No. 1 and No. 3 spots in July. The brand’s two spots — “Galaxy11: The Match...

Google’s YouTube Snaps Up Video-Making App, Directr
Google has purchased Directr, a mobile video app for businesses and regular people to quickly make videos. The Directr team will be...

#LiveInLevis Site Highlights Hipsterific Lives Of Others… And E-Commerce
Unleashing every hipsterific Millennial stereotype and alienating everyone else who once proudly wore Levi’s, AKQA is out with the Live...

Shakira’s “La La La” Video Beats Volkswagen’s “The Force” For Mo
Since February of 2011, Volkswagen’s iconic “The Force” Super Bowl ad has been recognized as the most shared ad of all time…until now....

Yelp’s New Video Feature Lets Users Upload 12-Second Videos Via Their Phone
After reports this past May that Yelp would be adding video, the business review site announced yesterday that iPhone users can now...

Nike’s “The Last Game” Takes The No. 1 Spot On YouTube’s List Of Top Ten Ads
Last week, YouTube released its top ten ads for June, with Nike’s World Cup themed “The Last Game” taking the top spot. Adidas’s World...

Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?
As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand...

Top 10 Most Shared Video Ads Of 2014: World Cup Scores 4, Super Bowl Only 1
Almost half of the top ten most viral video ads so far this year are World Cup related spots. Analyzing the most popular branded videos...

Picture Of Struggling YouTube Emerges From Report
The Information published a report (subscription required) about YouTube that paints a picture of the Google division as falling short of...

Millennials Eating Up YouTube Food Channels, Driving 280% Growth In Subscriptions
Going on YouTube’s recent numbers around its food content, Millennials are proving to be big-time foodies — or, at least, love watching...