
Report: Twitter Is Trying To Move Celebs Off Of Meerkat & Onto Periscope
A recent report isn’t painting a positive prognosis for the live-streaming app Meerkat. According to TechCrunch, multiple sources have...

Top 10 YouTube Video Ads in March: Ad Council’s Viral Hit “Love Has No Labels” Ran
The Ad Council’s anti-discrimination video “Love Has No Labels” made it to the top of YouTube’s most popular ads for March 2014. Posted...

YouTube To Launch Ad-Free Paid Subscription Service This Year
Bloomua / Shutterstock.com A paid subscription service from YouTube appears to be just around the corner. The Verge reported today...

YouTube Brings Cards To TrueView Ads To Boost Interaction
YouTube is hoping to increase viewer interaction on its skippable video ads with the introduction of cards to TrueView in-stream ads. The...

NCAA March Madness Delivers More Than 10 Million Video Ad Views
Basketball greats Shaquille O’Neal, Julius Erving, Clyde Drexler and Christian Laettner helped AT&T score big during the NCAA men’s...

Child Advocacy Groups Want FTC To Investigate Deceptive Advertising In YouTube Kids App
A number of consumer and child advocacy groups have signed a letter asking the FTC to investigate Google’s YouTube Kids app advertising...

Survey: Facebook Video To Overtake YouTube In 2015 Advertising Plans
The survey of 125 agencies, brands and publishers, 87 percent said they are planning to run Facebook video ad campaigns, compared to 81.5...

Periscope Slightly Peaks Out Over Meerkat In The Battle Over Real-time Video
Let’s recap the real-time video scene quickly. In January Twitter acquired live-streaming app Periscope ( in private beta) for a reported...

YouTube Vs. Facebook Video: Two Titans Face Off
The card has been set, and it appears that Facebook will be taking on YouTube in a bout of epic proportions for the title of King of the...

YouTube Shares Performance Stats On Google Preferred’s First Year
Google is sharing results from the first year of its upfront program for YouTube advertisers called Google Preferred, which features...

Twitter’s Live-Streaming App ‘Periscope’ Surfaces To Compete With Meerkat
While Meerkat stole all the headlines at this year’s SXSW, Twitter is battling back hard with its own polished product, Periscope....

Unruly Launches Custom Audiences To Improve Video Ad Targeting
Unruly has announced a new video ad targeting product called Unruly Custom Audiences. The idea is to help video advertisers find...

Autoplay Is Now The Default For YouTube Videos
Add another platform to the autoplay bandwagon. YouTube, which had been testing the feature since late last year, has now enabled...

Ooyala, TubeMogul Partner On New Premium Video Programmatic Marketplace
Ooyala and TubeMogul have partnered — via Ooyala-owned Videoplaza — to develop a premium video programmatic marketplace. The integration...

Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory
Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience...

New YouTube “Cards” Will Display On Mobile – Taking Annotations To The Next Level
Denys Prykhodov / Shutterstock.com YouTube rolled out new “cards” today, offering what it calls the “evolution” of its annotations. Now...

Online Shoppers 1.6X More Likely To Make Purchase After Viewing Video [Report]
Turns out videos are not only winning all the buzz in digital lately, but are also directly impacting online sales according to a new...

YouTube Brands & Creators Can Now Upload 360-Degree Videos
YouTube made its official announcement today that it now supports 360-degree video uploads. According to YouTube, they have already heard...

Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month
To no one’s surprise, more and more people are watching video content on their mobile devices. What’s astounding is how fast mobile video...