Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience –...

On Wednesday, Netflix exceeded expectations with its Q1 earnings report. However, investors were met with disappointment following the...

Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at...

Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move...

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...

Vimeo has added 1,000 video clips to its Stock Essential’s inventory, expanding the number of available videos paid members can use. The...

This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...

Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours...

Twitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most...

Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of...

In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly...

Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important part of their...

YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...

This story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...

YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...

Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...

YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...

There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about...

Google announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through...

YouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to...