Marketers who use LinkedIn company pages got a handy upgrade this week. The jobs and career focused social network launched a...

Wayin, a martech firm that cut its teeth helping brands, sports franchises and television broadcasters display social media off social...

Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution...

Facebook taketh and Facebook giveth away. Marketers loudly complain about Facebook’s drastic reduction in organic reach for content on...

As marketing has headed toward unique and targeted messaging, Pandora has jumped on the bandwagon with new Artist Audio Messaging. At the...

For the longest time, the served impression has ruled the land of online advertisers. In this format an impression is counted whenever an...

Asa Mathat Facebook is making a case to publishers that the social network can do a better job serving their content on mobile phones....

360b / Shutterstock.com Buzzfeed’s thriving video production arm is a good barometer for the state of video distribution on the web, so...

In the three weeks since Twitter announced the rollout of native video, we’ve been on the lookout for brands and businesses making use of...

Marketers looking for help with Facebook campaigns have a new place to turn. Facebook today announced the launch of its Marketing...

Finally, Twitter is a team player again. After years of neglect, Twitter today is rolling out a way for teams to contribute to Twitter...

Retailers rejoice! Today, Facebook has announced a new ad type: Product Ads. The new units will help marketers advertise specific...

When it comes to using social media to drive traffic to your website, Pinterest is one of the best networks out there. In fact,...

Remember when the best way to reach fans on Facebook was with photos? Those days are done. In a major reversal, photo posts are now the...

Need a creative Valentine idea? Taco Bell has you covered. At least if you are a Snapchatter. If you aren’t and need a explainer, we’ve...

The dust has settled on our 4th annual Hashtag Bowl, and it’s time to announce this year’s winners. Winners, with an “s”? Yes. As always,...

Google Helpouts, the company’s virtual advice and learning program, built on Hangouts, is heading to the deadpool. It was launched in...

Sometimes, you just want simple answers to simple questions. What’s working with my social media efforts? What isn’t? Buffer, the popular...

Apologies, power pinners, your affiliate revenue will be coming to a screeching halt. Early this morning, Pinterest has announced that...

Pinterest, already the most commercial of major social networks, is planning to introduce a “Buy” button as soon as this year, according...