MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...

Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp...

Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year...

After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news...

Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the...

To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...

Mat Baxter, CEO of the ad agency Initiative, used his LinkedIn profile on Wednesday to criticize Facebook over its latest user data...

After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook’s...

Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes...

During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...

Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large...

According to Twitter, KFC was the best brand voice on its platform this year. As a year-end wrap up, Twitter’s brand strategy team...

Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...

A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots...

Facebook announced on Tuesday it was rolling out Stories to Groups globally and adding emoji reactions for Group members. Group Admins...

Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its...

Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during...

Facebook confirmed this week that searches off of the platform do not influence Facebook search results. Aiming to be more transparent...

LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections....

Though all of Quora’s ad units mimic the look of the site and are referred to as “native,” Promoted Answers is Quora’s first ad format...