
Snapchat Hits 6 Billion Daily Video Views
The online video arms race continues to accelerate. The latest salvo? Snapchat users are now watching more than six billion videos a day....

Twitter Debunks Mobile Ad Myths At SocialPro Next Week. Register Today!
Maximize the payoff on your social media marketing efforts by attending Marketing Land’s SocialPro conference next week! Discover proven...

Pinterest Launches In-Pin Search To Help Users Pinpoint Specific Items
Pinterest is currently the unequivocal social source for design inspiration. However, many times, users can be left looking for more...

Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests
Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority of retailers are...

Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads
Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small...

4 Big Marketing Takeaways From Facebook’s Earnings Call
Facebook’s well-oiled social media machine continues to hum along, yesterday reporting another blockbuster quarter. The focus, naturally,...

7 Ways To Target PR Psychographics With 1 Tool
For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR...

Facebook Is Now Serving 8 Billion Video Views A Day
Facebook’s video views continue to accelerate. As in pedal to the metal. Facebook now sees an average of eight billion video views a day...

Report: Facebook Plans To Launch Notify, A Standalone News App, Next Week
Facebook is planning another move into mobile news. The social network will launch a standalone news app next week, according to a report...

Does Facebook Have A Sharing Problem?
Facebook might be facing a sharing shortage. A new survey by market research firm Global Web Index found that users aren’t posting as...

Use This Stupid-Simple Secret Ingredient to Boost Social Engagement
Every day, for hours on end, social media teams across the country — around the world, even — toil away in poorly lit rooms, snacking...

Why The New LinkedIn Group Changes Are A Community Manager’s Worst Nightmare
scyther5 / Shutterstock.com A little less than a month ago, LinkedIn announced it would make a round of changes to its Groups platform —...

Goodbye Twitter Favorites; Twitter Replaces Stars With Hearts
rvlsoft / Shutterstock.com R.I.P. Twitter favorites. In a seemingly small but symbolically significant move, Twitter announced today that...

Instagram Has No Plans To Monetize New Video Streams For Major Events
Like Snapchat and Twitter, Instagram is getting into the content curation game. On Saturday, Facebook’s visually oriented social network...

Facebook Slips Slightly But Still Dominates Social Login Market
For the first time in two years, Facebook’s share of the social login market dropped, according to new Gigya data, but the social network...

20 Things Social Media Professionals Can’t Ignore In 2016
Bloomua / Shutterstock.com The last year in social media has been insanely busy for professional marketers all around the world. If you...

Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream
360b / Shutterstock.com The brand invasion of Snapchat selfies starts on Halloween. Fox Studios has purchased the first “Sponsored Lens”...

Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads
Instagram has announced that it will soon allow advertisers to help themselves to carousel ads. Instagram will enable purchase of the ads...

Facebook’s News Feed Algorithm: A Guide To Recent Changes
It would be difficult to overstate the importance of Facebook’s News Feed to marketers. You can think of it as an epic quest to gain...
























