Fahad HNov 20, 20152 min readFacebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VROculus, the virtual reality startup that Facebook bought for $2 billion in 2014, is finally launching a consumer product. Sort of. The...
Fahad HNov 20, 20154 min readHow Snapchat’s Sponsored Lens For The Peanuts Movie Was BornIn retrospect, the choice was obvious. Of course, the stream of candy corn should flow into Snapchatters’ mouths rather than be spewed...
Fahad HNov 19, 20151 min readOn The Hunt For Black Friday Shoppers? Pinterest Says It’s Got ThemSo where are all the Black Friday shoppers hanging out online? Over here, Pinterest says, releasing new stats today to support its claim...
Fahad HNov 19, 20153 min readMaximize The Event Experience: Engage Socially In The MomentOur job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate...
Fahad HNov 19, 20152 min readTwitter Political Targeting Precision | aimClear Psychographic Hot HouseDING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians...
Fahad HNov 18, 201510 min readHow Social Marketers Can Stay On The FTC’s Good SideGood morning from Las Vegas! Day one of Marketing Land’s SocialPro conference is about to begin, and we’re starting with a real treat: a...
Fahad HNov 17, 20152 min readGoogle Revamps Google+ To Focus On Communities & CollectionsGoogle’s seemingly neglected social network, Google+, is finally getting some TLC. Today, the search giant announced that it’s...
Fahad HNov 17, 20154 min readMost Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of TragedyBloomua / Shutterstock.com As the tragic events in Paris unfolded last week, many on social media asked — and even begged — brands to...
Fahad HNov 16, 20151 min readFacebook Piloting New Profile Search Feature On Profile Pagesnew FB feature pic.twitter.com/srCfWKIXqt — Alexander C. Kaufman (@AlexCKaufman) November 13, 2015 The Huffington Post’s Business editor,...
Fahad HNov 13, 20151 min readModern Marketing Essential Guide To Social MarketingSocial media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use...
Fahad HNov 13, 20152 min readSnapchat Adds “Official Stories” Verification For Celebrities & OthersNot sure if you’re following an actual celebrity versus a fake on Snapchat? It can be hard given the difficulty of knowing who anyone...
Fahad HNov 12, 20152 min readFirst Look: See Facebook’s 360-Degree Video Ads For AT&T, Samsung & OthersFacebook isn’t resting on its 8-billion-video-views-a-day laurels. The next step is 360-degree video, and today the company announced...
Fahad HNov 12, 20152 min readWSJ: Facebook Considers Changes To Instant Article Ads After Publisher ConcernsFaced with publisher concerns that they aren’t earning enough revenue from Instant Articles, Facebook is experimenting with changes to...
Fahad HNov 12, 20151 min readReinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro...
Fahad HNov 12, 20151 min readBuffer Adds Social Calendar To Its Management DashboardWould you like to manage your social media campaigns like your calendar? You probably would. And if you are a Buffer customer, you will...
Fahad HNov 12, 20155 min readHeavy-Hitter Political Ad Psychographic Targeting Round 1: FacebookLLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From...
Fahad HNov 11, 20152 min readFacebook Invades Lock Screens With New “Notify” AppLooking for another avenue to reach your audience? Facebook has a new app for that. The social network launched a standalone iOS app...
Fahad HNov 10, 20152 min read6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can DominateNot too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that...
Fahad HNov 10, 20152 min read“Facebook Live” Adds A Subscribe Button; Vin Diesel Had 1 Million Live ViewersFacebook Live, Facebook’s live video feature for celebrities, journalists and other public figures, is adding a new feature today: a...
Fahad HNov 10, 20152 min readInstagram Introduces Partner Program To Help Businesses Market Better On InstagramInstagram continues to mature as a marketing tool. Today, the Facebook-owned social network introduced the Instagram Partner Program to...
