Let’s be real. Consumers DO NOT CARE about your procurement processes and your marketing silos. They’re no longer just listening to radio...

In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted...

The Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy...

The Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy...

A new report from the Wall Street Journal confirms what many advertisers have figured out by now: Pinterest wants to own the Retail and...

After we had an enlightening internal discussion at our company, I wanted to give my colleague and BlogMutt CEO Scott Yates an...

Bloomua / Shutterstock.com In July, I had the privilege of serving as a social media panelist for the New Orleans cohort of Goldman...

Using psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences....

Any way you spin it, 2015 has been a huge year for Facebook video. The numbers are spectacular, with daily video views more than doubling...

Black Friday for the convenience and comfort of Cyber Monday. ComScore reports that digital shopping growth is on track to outpace...

Advertisers concerned that a three-second video view on Facebook isn’t enough to get their message across can now explicitly ask for...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Over the past couple of years, Twitter has been investing in products for direct...

Twin Design / Shutterstock.com Facebook’s latest News Feed update aims to make sure people with slower internet connections still have...

growth problem, though ad revenues have shown nice growth. A new ad targeting option test released today gives marketers the ability to...

There are any number of reasons one might market to marketers! Perhaps you offer a symbiotic service and seek agency partners or...

Year in review season is here and Facebook’s entry is big on major news. The social network parsed all the posts from its 1.5 billion...

Facebook is adjusting its advertising policies for Instant Articles, after publishers complained that they were having trouble generating...

Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and...

Kayne West crashed the Twitter TV party in 2015. Kayne’s announcement at the MTV Video Music Awards that he will run for President of the...

Pinterest today announced the acquisition of two startups — The Hunt and Pext — that it says will boost its mobile shopping, ad tech and...