There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and...

Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment...

FBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook...

Source: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to...

After quarters of declines, the company stabilized its user base at 186 DAUs in the last quarter of 2018, holding steady from the third...

Update: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...

Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...

The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...

SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question...

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...

Facebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying...

Reddit announced on Wednesday it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can...

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...

Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a...

Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will...

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...

Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. From the advent of search spurring the...

Screenshot of Instagram’s new feature shared by Matt McGee. Instagram rolled out a new feature that gives iOS users managing multiple...

Reddit announced on Wednesday it has named Shariq Rizvi as its vice president of ad products and engineering. Rizvi will lead Reddit’s...

Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday....