
Facebook tests topics, allowing users to converse around specific themes
LJZ / Shutterstock.com Spotted: Facebook is working on testing a new feature that lets users converse around topics and themes of their...

Best practices for managing multiple social channels
Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the...

Instagram feeds to evolve into algorithmic territory. Are you ready?
A change may be imminent for Instagram users: Its feed will no longer feature familiar reverse chronological ordered photos and videos...

Lord & Taylor Instagram campaign crosses the line, retailer gets spanked by FTC
Last year, fashion retailer Lord & Taylor ran an aggressive and very effective Instagram influencer campaign to sell a new fashion line....

Sprout Social’s Landscape optimizes images for the social web
Social media management tool Sprout Social today announces the launch of Landscape, a free tool that allows streamlined image resizing...

The “social iceberg”: The data on 1:1 marketing may surprise you
In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways....

Facebook’s Instant Articles open up to brands through Steller
Twin Design / Shutterstock.com Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced...

Why Snapchat might revoke your approved On-Demand Geofilter
Marketing Land discovered this the hard way. Two geofilters we had scheduled to run during the upcoming SXSW conference were suddenly...

How MeUndies gets people to buy products through its Snapchat account
Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms....

17 leading social media management software vendors compared
“Enterprise Social Media Management Software: A Marketer’s Guide,” produced by Digital Marketing Depot, examines the market for social...

Is your team OBSESSED with social media marketing? Register for SocialPro and score deep discounts f
If your team is like ours, you are obsessed with optimizing, extending and creating social media marketing success. Give your marketing...

Search, social and content: Reaching digital marketing maturity
An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing...

Pinterest lets brands target ads to people in their customer databases
Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’...

Up close: How the new Snapchat On-Demand Geofilters work
One of the coolest things in Snapchat is the ability to add a geofilter to an image, a special stamp with the name of a place, business...

WordPress releases plugin to support Facebook Instant Articles
With Facebook’s eventual launch for Instant Articles to all publishers on April 12, WordPress has prepared for the deluge of interest in...

Forrester Wave Report Names Top Four Social Listening Tools
In this age of social, listening tools have become marketers’ ears. In its new Wave report on Enterprise Social Listening Platforms, for...

Trump Mostly Tweeting From An iPhone 2 Weeks After Apple Boycott Call
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. It’s tricky to trust the things a politician...

Facebook Plans To Open Messenger To Publishers At F8 In April
Mobile messaging apps are usurping social networks as the shiny new platform through which publishers can distribute their content. Now,...

Apple Offers Tech Support On Twitter With New @AppleSupport Account
In a move that may surprise many, Apple has begun engaging on social media through a newly launched @AppleSupport account. The...