Wouldn’t it be nice if you could easily see all the people mentioning your article, story or other content on Facebook, for free? Well,...

LJZ / Shutterstock.com Spotted: Facebook is working on testing a new feature that lets users converse around topics and themes of their...

Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the...

A change may be imminent for Instagram users: Its feed will no longer feature familiar reverse chronological ordered photos and videos...

Last year, fashion retailer Lord & Taylor ran an aggressive and very effective Instagram influencer campaign to sell a new fashion line....

Social media management tool Sprout Social today announces the launch of Landscape, a free tool that allows streamlined image resizing...

In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways....

Twin Design / Shutterstock.com Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced...

Marketing Land discovered this the hard way. Two geofilters we had scheduled to run during the upcoming SXSW conference were suddenly...

Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms....

“Enterprise Social Media Management Software: A Marketer’s Guide,” produced by Digital Marketing Depot, examines the market for social...

If your team is like ours, you are obsessed with optimizing, extending and creating social media marketing success. Give your marketing...

An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing...

Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’...

One of the coolest things in Snapchat is the ability to add a geofilter to an image, a special stamp with the name of a place, business...

With Facebook’s eventual launch for Instant Articles to all publishers on April 12, WordPress has prepared for the deluge of interest in...

In this age of social, listening tools have become marketers’ ears. In its new Wave report on Enterprise Social Listening Platforms, for...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. It’s tricky to trust the things a politician...

Mobile messaging apps are usurping social networks as the shiny new platform through which publishers can distribute their content. Now,...

In a move that may surprise many, Apple has begun engaging on social media through a newly launched @AppleSupport account. The...