Olapic acquires Piqora to boost its visual marketing platform
Olapic, a visual marketing platform, has announced that it has acquired Piqora. Both startup products provide similar services. These...
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The 5 KPIs that define a successful social CMO
So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking...
Facebook video metrics add richer day-by-day data
Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with...
Impersonated on Facebook? The social network is testing an alert feature
It’s quite often that we hear of some sort of social network impersonation: your profile photo used on a newly opened account by someone...
Square integrates Facebook Ads into expanding “Customer Engagement” suite
Local commerce platform Square announced this afternoon that it was integrating Facebook advertising into its growing CRM suite that it...
Snapchat Discover’s caption button makes videos audio-agnostic
Snapchat Discover publishers like Mashable and Tastemade have used the closed-captioning button to make their videos audio-optional. A...
Facebook launches Delivery Insights to help advertisers make better ads
To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads...
5 major changes that could revolutionize social media this year
In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your...
Marketing Land’s SocialPro is bigger and better. Save $300 today!
Marketing Land’s SocialPro is coming to Seattle June 20–21! SocialPro is the only conference crafted for those OBSESSED with social media...
TrackMaven releases 2016 Social Media Inflation Index: Instagram growth is huge
mama_mia / Shutterstock.com Content analytics platform TrackMaven has released interesting data in its 2016 Social Media Inflation Index,...
Twitter celebrates brands and advertisers on its 10th birthday
On its 10th birthday, Twitter is taking stock of the many ways brands and advertisers have tapped into the Twitter zeitgeist to connect...
10 tactics for handling haters on Facebook
Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some...
On Twitter’s 10th birthday, why Madison Avenue execs #LoveTwitter
Birthday parties are usually happy affairs. Cakes, candles, balloons, maybe a clown. But don’t expect there to be much celebrating of...
Twitter’s Jack Dorsey: 140-character limit is staying
tanuha2001 / Shutterstock.com Put the pitchforks down, Twitter users. CEO Jack Dorsey told NBC’s “Today” show this morning that the...
Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported
Twitter has completed the full rollout of its “new improved” timeline — the timeline that shows top tweets first, rather than showing all...
Report: Video ads are coming to Pinterest
Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for...
RIP TweetDeck for Windows: App to sunset on April 15
The curtain will be falling on the TweetDeck standalone Windows app in less than a month. Twitter has announced that TweetDeck will be...
FTC continues its influencer marketing crackdown with Machinima order
Last September, the FTC settled charges against YouTube-based gaming network Machinima over failure to disclose payments to YouTube...
Tumblr looks to repair ad biz with blogless ads, sales team’s return
Alexander Supertramp / Shutterstock.com Tumblr was supposed to speed up Marissa Mayer’s turnaround of Yahoo when the portal announced it...
Feed your obsession with the latest social media marketing strategies at SocialPro
Traditional signals such as Facebook page likes and clicks don’t equate to the best customer engagement strategy. With Facebook’s News...
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