Fahad HApr 6, 20161 min readUK users can now buy Pinterest adsPinterest’s ad marketplace is expanding its borders. The Wall Street Journal reports today that Pinterest is opening its advertising...
Fahad HApr 5, 20163 min readMerger of Experticity and ReadyPulse combines offline and online influencersSome of the products promoted by ReadyPulse’s influencers Experticity is an influencer network that finds and supports offline advocates...
Fahad HApr 5, 20162 min readKik opens Bot Shop to encourage more fun and engaging chatKik has announced a third-party development platform with the launch of its Bot Shop. Just as the name implies, the objective of the Bot...
Fahad HApr 5, 20161 min readAre longer tweets better tweets? We analyzed 4,700 tweets to find outTwitter has decided not to extend tweet lengths beyond the current 140-character limit. But would it matter if it did? To peek at how...
Fahad HApr 5, 20162 min readTwitter will sell one-third of ads in NFL Thursday game streamsThere’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games...
Fahad HApr 5, 20162 min readNative ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study findsA new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad...
Fahad HApr 4, 20165 min read3 digital marketing pros sound off on upcoming Instagram algorithmAuthor Robert C. Gallagher once said, “Change is inevitable — except from a vending machine.” In digital marketing, we know this all too...
Fahad HApr 4, 20161 min readNearly 80 percent of social media time now spent on mobile devicesTwin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
Fahad HApr 1, 20164 min readThe ideal Facebook advertising structure: single objectiveThere are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve...
Fahad HMar 31, 20161 min readVideo ads are coming to Facebook Instant ArticlesGet ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has...
Fahad HMar 31, 20164 min readWant real results from social? Start paying.Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The...
Fahad HMar 30, 20162 min readSnapchat is testing ads that contain advertorials like listiclesAT&T is using Snapchat’s advertorial-containing ad format to run a listicle of GIFs. Snapchat’s advertising business has only been around...
Fahad HMar 29, 20165 min readSnapchat’s updated policies hint at bigger search, ad ambitionsOn the same day Snapchat introduced an updated chat service, the social network updated its terms of service and privacy policy in ways...
Fahad HMar 29, 20162 min readHootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyersIn addition to being a marketing arena for listening about a brand or getting a message out, social media can also generate leads. To...
Fahad HMar 29, 20161 min readLearn cutting-edge strategies & tactics in earned, owned and paid social media marketing at SocJoin professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21...
Fahad HMar 29, 20161 min readInstagram welcomes minute-long videos for all accountsLast month, Instagram rolled out 60-second video ad units to appeal to a wider audience. This was a large shift from the traditional...
Fahad HMar 29, 20162 min readBrands can now pin how-to guides on Pinterest, but not as adsPinterest’s how-to pins can include beauty tutorials, recipes and workout guides. Since 2013, brands and publishers have been able to pin...
Fahad HMar 29, 20165 min readDistributed publishers face the third-party measurement questionIf a publisher posts a video it produced for an advertiser to Facebook, does anyone see it? Of course they do; just look at the...
Fahad HMar 28, 20162 min readReport: Facebook Messenger might become your new mobile walletFor the past year, Facebook has been trying to make Facebook Messenger way more than a messaging app. It’s begun letting businesses send...
Fahad HMar 25, 20161 min readThe ultimate multi-channel social strategy survival guideBased on data collected from millions of posts across channels like Twitter, Facebook and Instagram, this comprehensive guide from Union...
