Twitter ads editor adds support for ad groups
Twitter ads editor, which was released last August, is improving functionality to support ad groups, making the tool more attractive for...
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Social’s role in SMAC (Social, Mobile, Analytics, Cloud)
For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance...
Report: News organizations don’t get much out of Twitter
If you’re a news organization, you’ve probably noticed that Twitter isn’t doing much in terms of bringing you lots of traffic. A report...
Instagram highlights video with new look for Explore
Video is all the rage, and Instagram has taken note. Today, the company has announced a brand new look for Explore that highlights video...
Study: Facebook users are sharing posts more frequently but liking and commenting less
A new study from analytics firm Rival IQ analyzed more than 9,000 brands on Facebook that included more than 8.1 million posts from 2015...
Watch Facebook’s CTO take a selfie in virtual reality
Facebook CTO Mike Schroepfer demos the virtual reality version of Facebook. When Facebook bought Oculus VR in 2014, one of the first...
Facebook exposes Page posts’ Reaction counts through new API
Brands are about to get a much better idea of how people feel about feel about their Facebook posts and who those people are. In late...
Facebook Messenger positioned as replacement for mobile web, apps & SMS
As expected, at Facebook’s F8 developer conference today, the company announced Messenger Platform for third-party developers. It also...
Social management system Hootsuite adds new APIs to open up its platform
Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The...
Facebook brings its Instapaper-like Save button to wider web
Facebook is rolling out its Instapaper-like bookmarking tool, Save, to the wider web. When Facebook rolled out its Save button in July...
Social advertising? Earned/owned social? Get the latest tactics at SocialPro.
We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists;...
Sci-fi film and video game studios find the way into the mainstream via social media
When you think about the persona of a video-gamer or a sci-fi movie buff, you may draw up images of the stereotypical “Star Wars”...
Twitter Awards to recognize innovative ad campaigns
Which brands, agencies and partners are most innovative on Twitter? The social network would like to know. This year, the annual Twitter...
Streaming social: What marketers can learn from Netflix’s social strategy
Denys Prykhodov / Shutterstock.com Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial...
Confirmed: Facebook rolling out new mobile search filters on iOS
Facebook appears to be rolling out a new set of mobile search filters today that let users refine results by date, location and/or...
Facebook drops branded content restrictions for publishers
Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that...
Startup BetterBrand unveils its marketing platform for chat apps
No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap. To help brands...
Facebook Messenger has new ways for brands to meet its 900 million users
Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce...
Want consumers to be more loyal? Be more social.
With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...
Facebook puts the spotlight on Live with rare Hollywood event
Facebook gathered top live video creators in Hollywood to show off Facebook Live’s latest features. Facebook did two things on Wednesday...
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