Twitter ads editor, which was released last August, is improving functionality to support ad groups, making the tool more attractive for...

For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance...

If you’re a news organization, you’ve probably noticed that Twitter isn’t doing much in terms of bringing you lots of traffic. A report...

Video is all the rage, and Instagram has taken note. Today, the company has announced a brand new look for Explore that highlights video...

A new study from analytics firm Rival IQ analyzed more than 9,000 brands on Facebook that included more than 8.1 million posts from 2015...

Facebook CTO Mike Schroepfer demos the virtual reality version of Facebook. When Facebook bought Oculus VR in 2014, one of the first...

Brands are about to get a much better idea of how people feel about feel about their Facebook posts and who those people are. In late...

As expected, at Facebook’s F8 developer conference today, the company announced Messenger Platform for third-party developers. It also...

Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The...

Facebook is rolling out its Instapaper-like bookmarking tool, Save, to the wider web. When Facebook rolled out its Save button in July...

We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists;...

When you think about the persona of a video-gamer or a sci-fi movie buff, you may draw up images of the stereotypical “Star Wars”...

Which brands, agencies and partners are most innovative on Twitter? The social network would like to know. This year, the annual Twitter...

Denys Prykhodov / Shutterstock.com Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial...

Facebook appears to be rolling out a new set of mobile search filters today that let users refine results by date, location and/or...

Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that...

No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap. To help brands...

Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce...

With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...

Facebook gathered top live video creators in Hollywood to show off Facebook Live’s latest features. Facebook did two things on Wednesday...