Twitter’s throwing the doors to its pre-roll video ad biz wide open
Twitter is making it easier for advertisers to spend their digital video budgets on the social network. After opening up its pre-roll...
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Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
Twitter has started to take a look at supporting 360-degree videos on its service, like YouTube and Facebook already do. On Thursday...
Facebook’s DeepText has “near-human” understanding of people’s posts
Facebook is getting even closer to a human-level understanding of what people are saying. Facebook has developed DeepText, a new way to...
Official: Instagram adds business profiles, will tell brands how many times their organic posts are
No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on...
New Twitter features can boost brand engagement
But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex...
Pew Research: 62 percent of US adults get news from social media
Pew Research Center has come out with its newest survey, reporting that 62 percent of US adults are getting their news on social media....
Facebook expands Audience Network reach beyond just its users — to everyone
Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...
A marketer’s first month as a Snapchat user
There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends...
Facebook to sunset FBX desktop retargeting in favor of mobile capabilities
LJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...
Report: Bye-bye, Twitter “Buy”
Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component...
Why you should be looking at Facebook’s Audience Network
Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
Instagram building business features to enhance the brand experience
Instagram is running some tests with small groups of users that will give the photo sharing site a boost, particularly for business...
Official: Twitter will stop counting media & usernames against 140-character limit
tanuha2001 / Shutterstock.com Your tweets are getting a little more breathing room. Twitter has confirmed plans to stop counting media...
5 effective ways to reach customers through live streaming
A recent SocialMediaToday.com infographic reported some pretty remarkable statistics about video consumption and live streaming. Among...
Facebook responds to Senate inquiry on Trending Topics
The allegations regarding Facebook potentially manipulating the Trending Topics have caused quite a stir, and the story isn’t over. After...
Twitter, like Facebook, adds old-school elements to its mobile ad network
Apparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...
Twitter data show most tweets from brands, publishers, celebs contain links
Yesterday, Bloomberg reported that Twitter plans to stop counting links against tweets’ 140-character limit. It’s a no-brainer move....
Twitter will reportedly stop counting links, photos against tweets’ character counts
Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline....
Facebook brings its brand-friendly video ads to its ad network
If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...
Instagram’s new analytics give detailed insights
Looks like a missing piece of the Instagram pie is finally coming to the platform. Instagram is testing detailed analytics, according to...
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