Twitter is making it easier for advertisers to spend their digital video budgets on the social network. After opening up its pre-roll...

Twitter has started to take a look at supporting 360-degree videos on its service, like YouTube and Facebook already do. On Thursday...

Facebook is getting even closer to a human-level understanding of what people are saying. Facebook has developed DeepText, a new way to...

No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on...

But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex...

Pew Research Center has come out with its newest survey, reporting that 62 percent of US adults are getting their news on social media....

Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...

There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends...

LJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...

Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component...

Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...

Instagram is running some tests with small groups of users that will give the photo sharing site a boost, particularly for business...

tanuha2001 / Shutterstock.com Your tweets are getting a little more breathing room. Twitter has confirmed plans to stop counting media...

A recent SocialMediaToday.com infographic reported some pretty remarkable statistics about video consumption and live streaming. Among...

The allegations regarding Facebook potentially manipulating the Trending Topics have caused quite a stir, and the story isn’t over. After...

Apparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...

Yesterday, Bloomberg reported that Twitter plans to stop counting links against tweets’ 140-character limit. It’s a no-brainer move....

Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline....

If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...

Looks like a missing piece of the Instagram pie is finally coming to the platform. Instagram is testing detailed analytics, according to...