
Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram’s direct-response advertising business was born a year ago with a silver spoon in its mouth. Its parent company, Facebook, had...

Facebook is blocking ad blockers on desktop, but not on mobile
Alexey Boldin / Shutterstock.com Facebook cares about consumer choice until that choice conflicts with its business. On the one hand,...

Twitter will open its storytelling product, Moments, to everyone
Twitter wants people stitching together stories on its platform, too. A week after Instagram introduced its almost-identical version of...

Facebook organic reach is down 52% for publishers’ Pages this year
Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute. This year, the number of people seeing the...

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate market
Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her...

Instagram is using an algorithm and Facebook data to sort its new Stories feed
Instagram has brought a ringer to its recently escalated rivalry with Snapchat. To give its new Stories product more than a fighting...

How Facebook is stepping up its whack-a-mole war against clickbait now
There’s a reason this article isn’t titled, “You’ll never guess how Facebook is fighting clickbait now.” Actually, two: 1) You probably...

Twitter’s newly incentivized conversational ads could help its pricing problem
If Twitter can get more people tweeting about brands’ ads, then maybe brands will count those free tweets’ audiences as extra impressions...

Official: Facebook launches new layout for Pages
It’s not a test. These new ad-free pages on Facebook are official. In fact, if you’ve navigated to a brand page on Facebook, you may have...

A Snapchat Story showing the (few) differences with Instagram Stories
It’s easy to mock Instagram for photocopying Snapchat’s Stories product to the point of even copying its name. But I already did that....

Instagram Stories is latest example of Facebook Inc. copying Snapchat
Instagram Stories are 24-hour collections of photos and videos, just like Snapchat Stories. They didn’t even give it a different name. On...

Facebook tests monetizing live video with mid-roll ads
Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll...

Twitter will hand out awards to spark advertiser interest, investment
There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort of stick. With...

Elon Musk and the rise of the social executive
Photo by Flickr user Steve Jurvetson and used here via the Creative Commons license Anyone paying attention to the technology world over...

Much-needed filters & custom metrics make their way to Twitter Ads Manager reporting
The first change is the ability to use custom filters. This tool allows advertisers to selectively choose what campaigns to display,...

Why “ad load” questions overtook Facebook’s latest earnings call
One topic dominated Facebook’s second-quarter earnings call on Wednesday. Not the company’s monster quarter. Not video. Not Facebook...

Tumblr is releasing ads across blogs & giving users a cut
Tomorrow, Tumblr will be releasing ads across its network of Tumblrs. The good news for publishers? They’ll be getting a slice of the...

Facebook’s never had more users, made more money per user than in Q2 2016
Facebook is growing the amount of money it makes per person using its service twice as fast as it’s getting new people to use its service...

TrackMaven Report: What your content says about your social media marketing strategy
TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across...
























