Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new...

Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for...

Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and...

scyther5 / Shutterstock.com This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads...

Snapchat has decided to stop producing daily Local Stories that curate the photos and videos people publicly post in a given city into a...

In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s...

At its core, it’s a great idea! Get leaders, celebrities or someone with an audience you want to reach to talk about your brand and...

But the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months...

Periscope appears to be stepping up its live streams’ production quality in order to keep step with Facebook Live. On Thursday, popular...

With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an...

Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll...

Instagram is a place to see great photos and videos. It is not a great place to see photos and videos. But it’s becoming a better one....

Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability...

Facebook will now show offer codes while on a brand’s site and save them to a new Offers tab. When Facebook introduced Offers in February...

Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or...

Social media plays a role in each phase of the travel experience; consumers use social channels to seek advice on locations for a...

Facebook is changing the way it displays Trending Topics, removing the story descriptions that were previously listed beside topics, and...

Twin Design / Shutterstock.com A little over a year since announcing Facebook would support vertical videos, the social network is making...

In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first...

Facebook didn’t pony up $22 billion for WhatsApp just for its messaging app. Facebook was exchanging one type of currency for another...