In a lengthy Facebook post, Mr. Fischer chalked the error up to an invalid equation that generated the metric. The metric should have...

Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them....

rvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...

A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and...

A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most...

On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its...

On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were...

Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out...

Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar...

It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls...

Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective...

Pinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go...

rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform...

Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...

First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.”...

Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...

These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And...

Facebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell...

The internet is a beautiful beast that has brought about connectivity, information and far too much to list in a single post. But for all...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Amazon’s Alexa voice assistant now speaks Twitter. Twitter has rolled out an app...