
Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Quora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to...

Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform
Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company...

Snap Select will let advertisers reserve video inventory at fixed CPM
Snapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to...

Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO
Kenny Mitchell, the former VP of brand content and engagement for McDonald’s, has been named Snap’s first ever CMO. Mitchell will begin...

Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads
Source: Facebook Facebook’s bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company’s first...

Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy
Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are...

Snapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenue
Snapchat has been able to stabilize users for two consecutive quarters now, increasing DAUs by 2% to 190 million in the first quarter of...

Facebook hires former Google, Microsoft director to lead PR
Communications veteran John Pinette has been named Facebook’s new VP of global communications. Pinette is replacing Caryn Marooney, who...

Twitter’s ad revenue jumps 18% as marketers invest more on the platform
“We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and deliver even more...

Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are hig
Pinterest’s Chief Product Officer Evan Sharp and CEO Ben Silbermann Pinterest debuted on the New York Stock Exchange on Thursday under...

A Facebook voice assistant may have buy-in from marketers – but will users want it?
Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook...

Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
Facebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help...

Pinterest introduces new conversion features for Promoted Pins and Videos
Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and...

Facebook to replace Exclude Categories with new brand safety ad filters
“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end...

Lush UK bids farewell to social. Will other brands follow suit?
Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...

Facebook’s shift to privacy is just a play on emerging market dynamics
Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully...

Snapchat announces new features geared at creativity, collaboration, partner advertising
Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that...

First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...

What counts as a video view? A refresher on how social platforms calculate video ad views
This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...
























