Fahad HOct 12, 20163 min readWhat marketers should know about Instagram’s latest tests and rolloutsChukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve...
Fahad HOct 11, 20162 min readFacebook tests ads in Groups, potentially easing ad load issueMore than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques....
Fahad HOct 11, 20163 min readYour most effective marketing assets may be hiding in your fans’ social activityThere’s proof. When your customers come across customer-generated content during their web journey, the average order value increases by...
Fahad HOct 10, 20162 min readWorkplace by Facebook opens to organizations across the globeMore than 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to, as well. Workplace (formerly Facebook...
Fahad HOct 10, 20166 min readSnapchat’s latest Stories tab redesign adds post-roll ads, playlistsSnapchat is rolling back the redesign it made in June to its all-important Stories tab and rolling out new features, like Story Playlists...
Fahad HOct 7, 20161 min readInstagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by restEvery day, more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the...
Fahad HOct 7, 20162 min readFacebook’s new Events app could be a Trojan Horse rival to Google CalendarFacebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about nine percent of...
Fahad HOct 6, 20164 min readPaid search vs. paid social: how to design the ideal marketing mixQuite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You...
Fahad HOct 3, 20167 min readWhat brands should know about Facebook’s new and upcoming average watch time metricsYou already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video...
Fahad HOct 3, 20163 min readTackling social media mythsJust look at social media. Google can’t leave its algorithm alone; ad blockers are everywhere (with Facebook now blocking them); Twitter...
Fahad HSep 30, 20162 min readClinton wins Grubhub presidential ‘debate’ as diners cast votes with special discount coThe hungry have voted, and they’re with Hillary Clinton having won the first US presidential debate this week. That’s according to an...
Fahad HSep 30, 20165 min readUp close at SMX: Using paid search and social togetherFrom left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...
Fahad HSep 28, 20161 min readTwitter officially opens up Moments to everyoneToday Twitter is officially opening up Moments so that anyone can curate their own topic-based feed of tweets. A combination of social...
Fahad HSep 28, 20162 min readTwitter now lets brands advertise only to potential site visitors likely to become customersIf you’re an advertiser who wants to run ads on Twitter to get people to do something specific on your site — like buy a product or...
Fahad HSep 28, 20161 min readActive on Periscope? Become a VIPTwitter is rewarding its loyal Periscope users. Announced today, the Periscope VIP program is intended for broadcasters who are actively...
Fahad HSep 27, 20163 min read5 Ws of the sharing economy: How social data gives marketers a competitive edgesharing economy is so deeply entrenched in major industries and consumers’ lifestyles that it’s almost hard to remember life before Uber...
Fahad HSep 27, 20163 min readThe truth behind McDonald’s ice cream conspiracy theory and other brand mythsConspiracy theories can be fun. Why haven’t humans been back to the moon since 1972? How could one person have possibly written all of...
Fahad HSep 27, 20162 min readFacebook’s advertiser count surpasses 4 million brands, with 20% buying video adsBack in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...
Fahad HSep 26, 20164 min readWhat marketers can learn from governments on socialAs marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our own...
Fahad HSep 26, 20163 min readWith Spectacles, Snap Inc. eyes augmented reality future, raw reality presentSnap Inc.’s freshly unveiled video-recording glasses, Spectacles, are like a pair of bifocals for the future of the company that owns but...
